# Craving Suppression Chewing Gums Sweet Victory Chewing Gum Can Help to Support Weight Loss By Laura McQuarrie | Published 2023-05-02 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-victory-chewing-gum References: [ceo](https://ceo.ca/@newswire/9-out-of-every-10-participants-reported-that-they-had) & [sweetvictory-gum](https://www.sweetvictory-gum.com/)  The results of a recent consumer study revealed that nine out of every 10 participants reported that they had cut down on their intake of sweets and lost weight using [Sweet Victory](https://www.trendhunter.com/trends/sweet-victory) chewing gum. This botanical chewing gum was intentionally made to [curb sugar cravings](https://www.trendhunter.com/trends/apothekary-sugar-kick) and its potential to support weight loss has been demonstrated. As part of a two-week trial, 80 participants between the ages of 25 and 45 received a pack of 45 units of Sweet Victory chewing gum and were instructed to chew gum at least three times a day—either after meals, between meals, or whenever a craving for sugar came up. Additionally, participants completed a daily questionnaire and weighed themselves on a daily basis. Going forward, Sweet Victory currently is working on diversifying its product delivery formats and exploring [new gum flavors](https://www.trendhunter.com/trends/trident-vibes-cotton-candy). ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 30% | Activity: 58% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Craving Suppression Products:** Developing more products and solutions targeting cravings and hunger signaling to support consumers in their weight loss journey. - **Functional Chewing Gums:** Creating chewing gum with added functional benefits or active ingredients for a more efficient and convenient delivery method. - **Personalized Nutrition:** Using data and tracking to develop personalized nutrition solutions for individuals to meet their specific health goals. ### Industries Being Reshaped - **Weight Loss Industry:** Innovating and developing new technologies and products like dietary supplements, functional foods, and digital weight loss programs to support consumers' weight loss journey. - **Consumer Goods Industry:** Introducing novel products and delivery methods for dietary supplements and functional foods, such as functional chewing gum, to cater to the evolving consumer needs and preferences. - **Food Tech Industry:** Leveraging technology to develop personalized nutrition solutions and create new food products that meet the needs and preferences of different consumers, including those with dietary restrictions. ## Related on Trend Hunter - [Botanically Infused Chewing Gums](https://www.trendhunter.com/trends/sweet-victory.md) - [Craving Control Chewing Gums](https://www.trendhunter.com/trends/tasteless-by-clooudie.md) - [Sugar Craving-Blocking Child Gums](https://www.trendhunter.com/trends/sweet-victory-botanical-gum.md) - [Craving Control Patches](https://www.trendhunter.com/trends/crave-control-patches.md) - [Metabolic Support Gummies](https://www.trendhunter.com/trends/thcv-infused-gummies.md) - [Crave-Curbing Drink Sticks](https://www.trendhunter.com/trends/ozzi.md) - [Sugarless Vitamin-Enriched Gums](https://www.trendhunter.com/trends/mentos-gum-with-vitamins.md) - [Sugar-Free Classic Candy Products](https://www.trendhunter.com/trends/nostalgic-chewing-gums.md) - [Controlled CBD Chewing Gums](https://www.trendhunter.com/trends/cbd-chewing-gum.md)