# Crossover Vermouth Spirits Splinter Group Spirits & Vintage Wine Estates Launched a Sweet Vermouth By Laura McQuarrie | Published 2018-02-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-vermouth References: [prnewswire](https://www.prnewswire.com/news-releases/splinter-group-spirits-and-vintage-wine-estates-launch-partner-vermouth-300595362.html) & [thesplintergroupspirits](http://thesplintergroupspirits.com/partner) Bourbon producer Splinter Group Spirits joined forces with Vintage Wine Estates to launch a limited-edition sweet vermouth. 'Partner Vermouth' is touted as "a wholly redesigned and re-imagined sweet vermouth from the gardens, orchards and vineyards of California wine country," which is made from blend of Merlot and Petite Sirah, plus [cherries, smoked black cardamom](https://www.trendhunter.com/trends/bellamie-aperitif), star anise, Indian coriander, allspice, blessed thistle, eucalyptus leaf, fennel seed, cinchona bark and wormwood. The sweet vermouth can be consumed in a number of ways, including neat, over ice or as part of a number of [classic cocktails](https://www.trendhunter.com/trends/italicus-and-savoia) from the Manhattan to the Rob Roy and the [Negroni](https://www.trendhunter.com/trends/campari-negroni-ready-to-enjoy). The new vermouth product will be particularly appealing to consumers who are interested in quality ingredients and artisan cocktails. Image Credit: Vintage Wine Estates ## Trend Insights (Trend Hunter) - Score: 0.3/10 - Popularity: 1% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Craft Vermouth:** Crafting vermouth with unique and high-quality ingredients for artisan cocktails. - **Limited-edition Spirits:** Creating exclusive and limited-edition spirits to cater to discerning consumers. - **Reviving Classic Cocktails:** Rediscovering and reviving classic cocktails like Manhattan, Rob Roy, and Negroni with a modern twist. ### Industries Being Reshaped - **Craft Distilleries:** Craft distilleries can explore the creation of unique vermouth products using quality ingredients. - **Wine and Vineyards:** Wine producers and vineyards can diversify their offerings by venturing into the vermouth market and utilizing their existing resources. - **Mixology and Bartending:** Mixologists and bartending professionals can elevate their cocktail game by incorporating premium and limited-edition spirits, like the new vermouth, into their creations. ## Related on Trend Hunter - [Ready-to-Pour Vermouth Spritzes](https://www.trendhunter.com/trends/vermouth-spritz.md) - [Commemorative Extra-Dry Vermouths](https://www.trendhunter.com/trends/cocchi.md) - [RTD Spanish-Style Spritzers](https://www.trendhunter.com/trends/vermtino.md) - [Modernized Vermouth Spirit Ranges](https://www.trendhunter.com/trends/martini-range.md) - [RTD Fruit Spirit Cocktails](https://www.trendhunter.com/trends/flyback.md) - [Savory Seafood Spirits](https://www.trendhunter.com/trends/anchovy-vermouth.md) - [Alcohol-Free Italian Aperitivo](https://www.trendhunter.com/trends/wilderton-botanical-spirit.md) - [Alcohol-Free Botanical Spirits](https://www.trendhunter.com/trends/bittersweet-aperitivo.md) - [Lively Aperitif Spirits](https://www.trendhunter.com/trends/dolin-bitter-de-chambry.md)