# Tasty Twitter Followings 'Sweet Tweet' is Uniform's Marketing Twist for Gaining Followers By Josh Mears | Published 2012-01-23 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-tweet References: [adweek](http://www.adweek.com/adfreak/agencys-crazy-gumball-chute-activated-each-new-twitter-follow-137564) & [uniform.net](http://www.uniform.net/) Accumulating more [Twitter](https://www.trendhunter.com/trends/tweetfast1) followers has never tasted so good, thanks to British agency Uniform’s new Sweet Tweet philosophy. Uniform is a British communications agency that has found a brilliant new way to garner followers, and therefore [increase its virtual voice](https://www.trendhunter.com/trends/nut-tree). Using Sweet Tweet, Uniform is now a company many -- even those who have no interest in branding -- know and associate with fun and creativity. Sweet Tweet is a gumball machine that is hooked up to a computer which emits a gumball each time someone follows the company on Twitter. After registering a follow, the cuckoo looking atop of the machine lets out a whoot, and the gumball falls down a series of shoots reminiscent of the children's game 'Mousetrap’ where it then come to a halt and an employee enjoys the sweet taste of Twitter followers. Uniform should be credited with creating a new venture in which customers and followers can [feel a part of a brand](https://www.trendhunter.com/trends/streets-of-toronto), this one courtesy of Sweet Tweet puts a sugary twist on viewer engagement. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 43% | Activity: 1% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Key Themes Behind This Trend - **Virtual Engagement:** Disruptive innovation opportunity: Create interactive experiences that engage customers and followers in a virtual space, increasing brand loyalty. - **Gamification:** Disruptive innovation opportunity: Incorporate game-like elements, such as rewards and achievements, into digital marketing strategies to incentivize customer engagement. - **Creative Marketing:** Disruptive innovation opportunity: Develop unconventional and memorable marketing campaigns that stand out from competitors, leaving a lasting impression on consumers. ### Where This Applies - **Digital Marketing:** Disruptive innovation opportunity: Utilize innovative technologies and strategies to enhance customer engagement and drive measurable results in digital marketing campaigns. - **Brand Activation:** Disruptive innovation opportunity: Find unique ways to activate brands and create immersive experiences that resonate with consumers, ultimately increasing brand awareness and loyalty. - **Interactive Advertising:** Disruptive innovation opportunity: Incorporate interactive elements, such as gamified ads or personalized experiences, into advertising campaigns to capture and retain audience attention. ## Related on Trend Hunter - [Social Media-Inspired Candies](https://www.trendhunter.com/trends/bebeto-freeze-crunchy.md) - [Convenient Candy Delivery Services](https://www.trendhunter.com/trends/sweet-delivery-co.md) - [Fruity Creative Campaigns](https://www.trendhunter.com/trends/soft-on-the-inside.md) - [Instant Satisfaction Chocolate Campaigns](https://www.trendhunter.com/trends/cadbury-twirl-campaign.md) - [Quirky Edible Mascots](https://www.trendhunter.com/trends/team-sprinkles.md) - [Major Fan-Centric Candy Campaigns](https://www.trendhunter.com/trends/skittles-obsessed.md) - [Cheeky Family-Friendly Swearing Campaigns](https://www.trendhunter.com/trends/youll-swear-by-them.md) - [Social Copy Optimizers](https://www.trendhunter.com/trends/tweetfast1.md) - [AI-Integrated Soda Campaigns](https://www.trendhunter.com/trends/pepsi-the-sweetest-campaign.md)