# Thai Chili Chicken Wings Smashburger just added cravable new Sweet Thai Chili Wings By Katherine Pendrill | Published 2023-09-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-thai-chili-wings References: [chewboom](https://www.chewboom.com/2023/09/08/smashburger-launches-new-sweet-thai-chili-wings/) & [smashburger](https://www.smashburger.com/wings)  [Smashburger](https://www.trendhunter.com/trends/smashburger-chicken-wings) is bringing the heat this fall with the launch of its new Sweet Thai Chili Wings. Released just in time for football season – aka [chicken wing season](https://www.trendhunter.com/trends/bojangles-chicken-wings) – the new offering as an Asian-inspired twist to the popular chicken dish. Each serving of the new Sweet Thai Chili Wings starts with six jumbo, bone-in wings, all tossed in a garlicky [Sweet Thai Chili sauce](https://www.trendhunter.com/trends/mango-habanero-firegrilled-chicken). As the brand puts it: "Sweet Thai Chili Wings hit all the best flavor notes - sweet & tangy on the front yet, but kick up some heat on the back end." And just like Smashburger's other wings, the chicken is all-natural, sourced from the U.S., and completely free of hormones and steroids. Image Credit: Smashburger ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 19% | Activity: 8% | Freshness: 18% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Asian-inspired Chicken Wings:** The rise of Asian-inspired chicken wings presents an opportunity for restaurants to tap into the growing demand for unique and globally inspired flavors. - **Gourmet Wing Sauces:** The introduction of unique and flavorful wing sauces, such as the Sweet Thai Chili sauce, allows restaurants to differentiate themselves and attract customers seeking more adventurous culinary experiences. - **Natural and Hormone-free Chicken:** The increasing preference for natural and hormone-free chicken provides an opportunity for restaurants to cater to health-conscious consumers and promote their ethical sourcing practices. ### Who This Affects Most - **Restaurant Industry:** The popularity of innovative chicken wing flavors like Sweet Thai Chili presents opportunities for restaurants to capitalize on the growing consumer interest in unique and globally inspired menu items. - **Condiment Industry:** The demand for flavorful and diverse wing sauces like Sweet Thai Chili opens up possibilities in the condiment industry for creating and marketing unique sauce offerings. - **Poultry Industry:** The trend towards natural and hormone-free chicken emphasizes the need for poultry producers to adapt their sourcing and production methods to meet the increasing consumer demand for ethical and healthier food options. ## Related on Trend Hunter - [Burger Brand Chicken Wings](https://www.trendhunter.com/trends/smashburger-chicken-wings.md) - [Asian Cuisine-Inspired Wing Glazes](https://www.trendhunter.com/trends/wingstop-sweet-chili-glaze.md) - [Sweet Chili Chicken Wings](https://www.trendhunter.com/trends/sweet-chili-wings.md) - [Spicy-Sweet Chicken Sandwiches](https://www.trendhunter.com/trends/mango-habanero-crispy-chicken-sandwich.md) - [Bite-Sized Sweet Chili Chicken](https://www.trendhunter.com/trends/sweet-chili-chicken-bites.md) - [Sweet Smokey Chicken Wings](https://www.trendhunter.com/trends/sweet-n-smokey-chipotle.md) - [Crispy Hot Sauce Wings](https://www.trendhunter.com/trends/honey-garlic-sriracha-crispy-chicken-wings.md) - [Hot Chili Honey Wings](https://www.trendhunter.com/trends/honey-sriracha-wings.md) - [Sweet Heat Wing Sauces](https://www.trendhunter.com/trends/wingstop-maple-sriracha.md)