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# Subtly Sweet BBQ Chips
Doritos Just Added New a New Sweet & Tangy BBQ Flavor to Its Lineup

By Katherine Pendrill | Published 2023-01-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-tangy-bbq
References: [chewboom](https://www.chewboom.com/2023/01/05/doritos-introduces-new-sweet-tangy-bbq-flavor/) & [foodsided](https://foodsided.com/2023/01/05/doritos-sweet-tangy-bbq-raises-flame-bold-flavors/)

![Subtly Sweet BBQ Chips](https://cdn.trendhunterstatic.com/thumbs/495/sweet-tangy-bbq.jpeg)

A new year has begun and Doritos is kicking things off with something new of its own: the brand-new Doritos Sweet & Tangy BBQ flavor.

The latest flavor innovation from the brand, the new Doritos Sweet & Tangy BBQ offering gives fans a slightly sweet take on the brand's classic chip. The new flavor is a bit like a great barbecue sauce in that there's a hint of sweetness, a lingering tanginess, and a blend of complex spices to balance everything out.

While Doritos has been rolling out plenty of spicy new offerings in the past few years, the new Doritos Sweet & Tangy BBQ flavor is the perfect option for those who can't handle too much heat.

Image Credit: Doritos

## Trend Insights (Trend Hunter)

- Score: 2.8/10
- Popularity: 22% | Activity: 49% | Freshness: 14%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Sweet & Tangy Flavors:** There is a trend towards developing new food products with more complex and subtle sweet and tangy flavor profiles.
- **Alternative Flavors:** Food companies are experimenting with unique and unexpected flavor combinations as a way to stand out in a crowded market.
- **Spice Reduction:** Developing milder or less spicy versions of popular products is a trend that caters to individuals looking for less heat in their food.

### Who This Affects Most

- **Snack Foods:** The snack food industry continues to innovate with new flavors that cater to consumers' evolving taste preferences.
- **Food and Beverage Manufacturing:** Manufacturers of food and beverage products can create new, unique products by experimenting with different flavor combinations.
- **Grocery Retail:** Grocery retailers can differentiate themselves by offering a wider variety of unique and unexpected flavor options for consumers to try.

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