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# Sweet Seasonal Drink Menus
These Sweet Summer Drinks are Made for Warmer Temperatures

By Katherine Pendrill | Published 2016-04-18 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-summer-drinks
References: [brandeating](http://www.brandeating.com/2016/04/checkers-rallys-adds-new-twix-shake-and-fruit-smoothies.html) & [checkers](https://www.checkers.com/food/current_special)

Popular fast food chains [Checkers](https://www.trendhunter.com/trends/honey-bbq-bacon-burger) and Rally's have expanded their drink menus to include two new sweet summer drinks. Ranging from decadent dessert-inspired offerings to more fruity flavors, the new drinks are perfect for warmer weather.

The [new summer drink menu](https://www.trendhunter.com/trends/black-rock-coffee-bar-sweet-summer) at Checkers and Rally's consists of two new [Twix](https://www.trendhunter.com/trends/biggby-coffee-twix-drinks)-infused creations and three new fruit juice smoothies. Both of the Twix-based items include layers of caramel, cheesecake and Twix bars transformed into either a sundae or a milkshake. For a lighter option, customers can choose one of the new Fruit & Cream Smoothies. These smoothies are made with Minute Maid smoothie mix in flavors such as Mango, Orange Cream and Strawberry.

The new drink menu gives consumers a delicious new way to cool down as temperatures begin heating up.

## Trend Insights (Trend Hunter)

- Score: 0.7/10
- Popularity: 10% | Activity: 3% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking)

## Key Themes

### Why This Trend Is Growing

- **Decadent Dessert Drinks:** Expanding drink menus to include dessert-inspired drinks presents an opportunity for fast food chains to tap into the indulgence trend and appeal to customers with a sweet tooth.
- **Fruit Juice Smoothies:** Offering a variety of fruit juice smoothies can satisfy the demand for healthier beverage options and cater to customers looking for refreshing and nutritious choices.
- **Summer Seasonal Menus:** Introducing seasonal drink menus that align with warmer temperatures allows fast food chains to create additional offerings, generate excitement, and boost sales during the summer season.

### Industries Being Reshaped

- **Fast Food Chains:** By expanding their drink menus, fast food chains can differentiate themselves from competitors and attract new customers who are seeking unique and enticing beverage options.
- **Beverage Industry:** The introduction of new sweet summer drinks creates opportunities for beverage companies to collaborate with fast food chains in developing and supplying innovative, seasonal drink options.
- **Food and Beverage Retail:** Catering to consumer preferences for seasonal and innovative drinks, food and beverage retailers can create partnerships with fast food chains to offer exclusive and limited-edition beverages, driving foot traffic and sales.

## Related on Trend Hunter

- [Expansive Summertime Cafe Refreshments](https://www.trendhunter.com/trends/summer-drinks-menu.md)
- [Fruit-Themed QSR Drink Menus](https://www.trendhunter.com/trends/cherry-berry-seasonal-drinks.md)
- [Expansive Summertime Cafe Menus](https://www.trendhunter.com/trends/scooters-coffees-summer-menu.md)
- [Sunset-Inspired Frozen Beverages](https://www.trendhunter.com/trends/summertime-sunset-twisty-misty-slush.md)
- [Fruity Hybrid Tea Lemonades](https://www.trendhunter.com/trends/housemade-summer-sips.md)
- [Extra-Frosty QSR Dessert Drinks](https://www.trendhunter.com/trends/wendys-frosty-menu-items.md)
- [Warm Weather Cafe Refreshments](https://www.trendhunter.com/trends/dunkin-summer-menu.md)
- [Icy Creamy Beverages](https://www.trendhunter.com/trends/frozen-quenchers.md)
- [Indulgent Summertime Cafe Menus](https://www.trendhunter.com/trends/2023-summer-menu.md)
