# Virtual Toy Parties Sweet Suite @ Home Shares Product Reveals, Games, Activities & More By Laura McQuarrie | Published 2020-07-10 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-suite-home References: [prnewswire](https://www.prnewswire.com/news-releases/the-toy-insiders-annual-summer-toy-party-goes-virtual-with-first-ever-sweet-suite--home-301091119.html) & [thetoyinsider](http://www.thetoyinsider.com) Industry events that were set to take place over the next few months are being cancelled and in many cases, [entirely virtual experiences](https://www.trendhunter.com/trends/benemart-concept) are taking their place—as seen with [Sweet Suite @ Home](https://www.trendhunter.com/trends/digital-collectibles-platform). This year, for the first time ever, The Toy Insider's Annual Summer Toy Party is going all-digital with Sweet Suite @ Home. Ordinarily, the Sweet Suite takes place in NYC before the holiday season and this year's experience invites people to experience the "ultimate virtual toy party" from the comfort of home. As a resource for parents, gift-givers and industry insiders, The Toy Insider will be remotely inviting members of the media and digital influencers to preview the newest toys. There's an interactive 360-degree show floor to look forward to, plus [live toy demonstrations](https://www.trendhunter.com/trends/toypal), product reveals and games and activities to engage kids who are stuck at home. Image Credit: The Toy Insider ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 37% | Activity: 43% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Virtual Toy Parties:** The rise of virtual toy parties provokes potential collaborations with social media platforms and augmented reality tool developers. - **Digital Industry Events:** The growth of digital industry events prompts potential innovation opportunities in online event management and digital engagement tools. - **Remote Toy Preview:** The trend of remote toy preview inspires potential partnerships between toy industry players and video conferencing softwares. ### Where This Applies - **Toy Industry:** The toy industry can make significant development in digital marketing strategies, as virtual toy parties are becoming a new normal for industry events. - **Event Management:** The rise of digital industry events indicates a potential opportunity for event management companies to expand their portfolio by developing digital engagement tools. - **Video Conferencing:** The trend of remote toy preview creates a potential market for video conferencing software providers to serve toy industry players with efficient and effective virtual showcasing solutions. ## Related on Trend Hunter - [Active Play Fair Presentations](https://www.trendhunter.com/trends/spielwarenmesse-2026.md) - [Life-Size Claw Machines](https://www.trendhunter.com/trends/claw-machine.md) - [Virtual Doll-Focused Metaverses](https://www.trendhunter.com/trends/american-girl-1.md) - [Doll-Centric Festival Experiences](https://www.trendhunter.com/trends/barbie-dream-fest.md) - [Viral Satisfying ASMR Toys](https://www.trendhunter.com/trends/slime-life.md) - [Whimsical Candy Suites](https://www.trendhunter.com/trends/treat-retreat.md) - [NYE Party Metaverses](https://www.trendhunter.com/trends/vnye.md) - [Spring-Themed Toy Collections](https://www.trendhunter.com/trends/mga-entertainment.md) - [Phygital Fairy Toys](https://www.trendhunter.com/trends/holobrite-pixie-lantern.md)