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# Candy-Dispensing Beds
Skittles & Simmons Created the Sweet Sleep Bed with a Candy Machine

By Laura McQuarrie | Published 2021-12-08 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-sleep-bed
References: [candyindustry](https://www.candyindustry.com/articles/90120-skittles-partners-with-simmons-to-create-candy-dispensing-bed) & [Simmons](http://Simmons.com/SweetSleep)

![Candy-Dispensing Beds](https://cdn.trendhunterstatic.com/thumbs/466/sweet-sleep-bed.jpeg)

Fans of candy and a good night of sleep will find the best of both worlds in the Sweet Sleep Bed created by [Skittles and Simmons](https://www.trendhunter.com/trends/skittles-little-living). This one-of-a-kind bed includes a candy dispenser and it opens up to reveal a twin-size murphy bed, complete with a [gel memory foam mattress](https://www.trendhunter.com/trends/oversized-modular-bedinabox).

Only one Sweet Sleep Bed exists and it will be sold to one lucky [candy lover](https://www.trendhunter.com/trends/itsugar-chewsyourmix) for just $1.50, the average price of a pack of Skittles candy. The one-of-one bed is set to go on sale on December 13th and it will go on a first come, first serve basis. Fans can follow the brands on social media for hints about the exact time that the bed will be made available for purchase.

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 72% | Activity: 68% | Freshness: 11%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding)

## Key Themes

### What Makes This Trend Stand Out

- **Sleep-dispensing Beds:** Creating beds that not only provide comfort but dispense something with a potential ‘surprise factor’ like candy or perfume, could provide an exciting and memorable customer experience.
- **Interactive Furniture:** Developing furniture, especially beds, with interactive elements such as candy dispensers could further engage customers and increase the demand for unique and memorable furniture pieces.
- **Limited Edition Unique Products:** Creating custom-made one-of-a-kind beds can elevate a brand's exclusivity and stoke customer loyalty, with the bed and brands likely gaining traction across various social media platforms.

### Sectors Adopting This

- **Furniture:** The furniture industry could stand an opportunity to create innovative and unique pieces by incorporating interactive elements that appeal to customers' senses.
- **Confectionery:** Innovation in the candy industry, including collaborations with unique furniture brands like Simmons could increase brand relevance and customer appeal.
- **Marketing and Advertising:** The Sweet Sleep Bed is an example of experiential marketing, which could provide new opportunities for companies to captivate customers and promote brand values.

## Related on Trend Hunter

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- [Marshmallow-Inspired Pillows](https://www.trendhunter.com/trends/marshmallow-pillow.md)
