# Summer Iced Tea Festivals McAlister's Deli is Celebrating Summer with its Sweet Sips Tea Fest By Elena Rahman | Published 2021-06-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-sips-tea-fest References: [mcalistersdeli](https://www.mcalistersdeli.com/sweet-sips) & [mcalistersdeli](https://www.mcalistersdeli.com/sweet-sips) As the days begin to heat up, [McAlister's](https://www.trendhunter.com/trends/sugar-plum-tea) [Deli](https://www.trendhunter.com/trends/toojays-deli-fall-menu) wants to celebrate with the community during its Sweet Sips Tea Fest. June 10 marks the official National Iced Tea Day. It is, therefore, no coincidence that the exciting event is running from June 10 to July 22, 2021. During the Sweet Sips Tea Fest, customers will have access to a tea pass, which offers one of McAlister's famous [sweet teas](https://www.trendhunter.com/trends/sweet-tea-beverage) each day for 30 days straight. In addition, participating guests will have a chance to win free McAlister's for one year. The festival also offers the first 20 guests who purchase at the Deli, during opening day, a free tea tumbler and a 30 day Sweet Sips Tea Pass. Image Credit: McAlister's Deli ## Trend Insights (Trend Hunter) - Score: 0.9/10 - Popularity: 11% | Activity: 6% | Freshness: 10% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Summer Tea Festivals:** Opportunity for restaurants to celebrate summer and create unique limited-time events to attract customers and generate buzz. - **Subscription-based Offers:** Opportunity for businesses to offer subscription-based deals for their products to increase customer retention and build loyalty. - **Social Media Marketing Campaigns:** Opportunity for businesses to create social media campaigns around seasonal or limited-time events to increase engagement and brand loyalty. ### Who This Affects Most - **Food and Beverage:** Restaurants, cafes, and other food and beverage businesses can leverage seasonal events like summer tea festivals to increase sales and attract new customers. - **Retail:** Retail businesses can offer limited-time deals or subscription-based offers to attract new customers, increase customer retention, and improve brand loyalty. - **Marketing and Advertising:** Marketing and advertising agencies can help businesses create successful and impactful social media marketing campaigns for seasonal or limited-time events. ## Related on Trend Hunter - [Tea-Flavored Artisan Ice Cream](https://www.trendhunter.com/trends/sweet-tea-ice-cream.md) - [Festive QSR Sweet Teas](https://www.trendhunter.com/trends/sugar-plum-tea.md) - [Complimentary Iced Tea Promotions](https://www.trendhunter.com/trends/gold-peak-iced-tea.md) - [Watermelon Iced Teas](https://www.trendhunter.com/trends/watermelon-iced-tea.md) - [Summertime Deli Menus](https://www.trendhunter.com/trends/mcalisters-deli-limited-time-offerings.md) - [Refreshing Summer-Inspired Iced Teas](https://www.trendhunter.com/trends/lipton-fusions.md) - [Discounted Bubble Tea Offers](https://www.trendhunter.com/trends/National-Iced-Tea-Month.md) - [Whimsical Autumn Deli Treats](https://www.trendhunter.com/trends/mcalisters-fall-menu.md) - [Summer-Ready Refreshng Tea Blends](https://www.trendhunter.com/trends/refreshing-tea-blend.md)