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# Sweet Sesame Spreads
The Halva Spread by Brooklyn Sesame Turns the Arabic Dessert into a Topping

By M | Published 2014-09-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-sesame-spreads
References: [coolhunting](http://www.coolhunting.com/food-drink/brooklyn-sesame-halva-spread.php) & [brooklynsesame](http://brooklynsesame.com/)

Eatery [Brooklyn Sesame](https://www.trendhunter.com/trends/official-performance-partners) decided to turn the popular Arabic dessert Halva into a delicious spread that can be put on bread, crackers and the like called Halva Spread. This delicious topping turns the once solid honey and sesame dessert into a creamy spread that consumers can use in a wide variety of ways.

Owner Shahar Shamir created the Halva Spread as a way to pay tribute to Mediterranean sweets. Halva is traditionally served in solid chunks that are great for snacking but hard to incorporate into other dishes. The Halva Spread solves this problem by turning the delicious taste of honey and sesame into a [spreadable condiment](https://www.trendhunter.com/trends/pistachio-creme) that can be used in a wide variety of ways. The condiment can be topped onto breads, cakes, crackers and even fruit for an added taste of nutty sweetness.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 2% | Activity: 1% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Halva Spread:** Creating versatile spreads from traditional desserts opens opportunities for transforming familiar flavors into new formats.
- **Sweet Condiment:** Developing creamy spreads from solid desserts allows for easy incorporation into various culinary creations.
- **Versatile Toppings:** Expanding the application of traditional desserts as spreadable toppings offers consumers more options for enhancing their favorite foods.

### Sectors Adopting This

- **Food Manufacturing:** Innovating sweet spreads based on cultural desserts presents an opportunity for food manufacturers to tap into diverse flavor profiles.
- **Bakery:** Creating Halva Spreads can revolutionize bakery offerings by introducing unique flavors and expanding the utilization of traditional desserts.
- **Gourmet Specialty Foods:** Curating sweet condiments that combine traditional and contemporary flavors opens up new market segments for gourmet specialty food brands.

## Related on Trend Hunter

- [Sesame-Based Dessert Sauces](https://www.trendhunter.com/trends/chocolate-sesame-sauce.md)
- [Crunchy-Sweet Condiments](https://www.trendhunter.com/trends/haroset.md)
- [Snackable Tahini Bites](https://www.trendhunter.com/trends/tahini-bites.md)
- [Tahini-Infused Frozen Desserts](https://www.trendhunter.com/trends/sweet-tahini-frozen-desserts.md)
- [Nutrient-Packed Pistachio Creams](https://www.trendhunter.com/trends/hexacream.md)
- [Bottled Organic Tahini Sauces](https://www.trendhunter.com/trends/seed-mill-tahini-squeeze-bottles.md)
- [Decadent Dessert Hommus](https://www.trendhunter.com/trends/cinnamon-hommus.md)
- [Luxurious Pistachio Spreads](https://www.trendhunter.com/trends/pistachio-creme.md)
- [Nutty Viral Chocolate-Inspired Spreads](https://www.trendhunter.com/trends/amoretti-pistachio-cream.md)
