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# Sweetened QSR Pretzel Desserts
The Sonic Sweet Pretzel Twist is a New Take on a Classic Snack

By Michael Hemsworth | Published 2018-10-29 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-pretzel-twist
References: [chewboom](https://www.chewboom.com/2018/10/29/sonic-adds-new-sweet-pretzel-twist-with-cream-cheese-frosting/) & [sonicdrivein](https://www.sonicdrivein.com)

The Sonic Sweet Pretzel Twist has been announced as the [QSR](https://www.trendhunter.com/trends/chocolatey-caramel-pretzel-mcflurry) brands latest snack dessert that maintains a somewhat sweet and savory taste profile. Available at participating locations nationwide, the snack is made with a soft, golden-brown pretzel twist that has been buttered and covered with a dusting of cinnamon sugar. The treat comes with a side of cream cheese frosting to add a touch of creaminess to the indulgent [soft pretzel snack](https://www.trendhunter.com/trends/superpretzel-soft-pretzels).

The Sonic Sweet Pretzel Twist has a price point of $1.99 that is the same as the Soft Pretzel Twist option presently on the menu and is part of the market-wide shift towards more [convenient snack options](https://www.trendhunter.com/trends/berry-sweet-bitz-with-nutella) that can be eaten on-the-go.

Image Credit: Sonic

## Trend Insights (Trend Hunter)

- Score: 1.3/10
- Popularity: 20% | Activity: 12% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Convenient QSR Snacks:** The market is shifting towards more convenient snack options that can be eaten on-the-go.
- **Sweet and Savory Flavor Combinations:** Sweet and savory combinations like the soft pretzel twist are becoming more popular for snack and dessert options.
- **Dessert Twists on Classic Snacks:** QSR brands are exploring dessert twists on classic snacks to offer new and indulgent options to their customers.

### Where This Applies

- **Fast Food:** Fast food restaurants can explore incorporating more convenient and indulgent snack options to cater to on-the-go consumers.
- **Snack Food:** Snack food companies can create more sweet and savory flavor combinations to attract consumers looking for unique and indulgent options.
- **Dessert:** Dessert companies can experiment with dessert twists on classic snacks to offer innovative and indulgent options to their customers.

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