# Frozen Sweet Potato Slices 'Sweet PotaTOASTS' are Being Introduced as a Toast Alternative By Laura McQuarrie | Published 2018-09-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-potattoasts References: [prnewswire](https://www.prnewswire.com/news-releases/caulipower-debuts-its-new-parent-brand--featuring-breakthrough-products-and-a-veggie-first-mission-vegolutionary-foods-300711906.html) & [sweetpotatoasts](http://sweetpotatoasts.com/product/sea-salt-olive-oil-sweetpotatoasts) CAULIPOWER, the maker of naturally [gluten-free cauliflower crust pizzas](https://www.trendhunter.com/trends/french-fry-style-crust-pizza), is now introducing a new sister brand by the name of Sweet PotaTOASTS. This new product takes the form of the first-ever [frozen "toast"](https://www.trendhunter.com/trends/maple-french-toast-bites) made from [sliced, roasted sweet potatoes](https://www.trendhunter.com/trends/sweet-potato-poppers), which can be used as a simple, one-ingredient gluten-free toast alternative. Due to the nature of the product, Sweet PotaTOASTS are high in fiber, non-GMO, vegan, free from artificial colors, flavors and preservatives, plus they are a great source of Vitamins A and C. Sweet PotaTOASTS are being introduced in Original and Sea Salt & Olive Oil varieties, which can be prepared in a matter of minutes in the toaster oven, the conventional oven or a regular toaster, depending on the appliances available in one's kitchen. ## Trend Insights (Trend Hunter) - Score: 6.9/10 - Popularity: 98% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Gluten-free Alternatives:** Sweet PotaTOASTS offer a one-ingredient gluten-free toast alternative with high fiber content and other healthy benefits. - **Plant-based Food Innovations:** This frozen toast alternative made from sliced and roasted sweet potatoes introduces a new plant-based food option. - **Convenient Frozen Foods:** The easy and quick preparation of Sweet PotaTOASTS in various kitchen appliances capitalizes on the convenience factor of frozen foods. ### Who This Affects Most - **Frozen Foods:** Sweet PotaTOASTS belong to the frozen food industry and are introducing a unique frozen food option. - **Health Foods:** Sweet PotaTOASTS target the health food industry by offering a nutritious, gluten-free and plant-based toast alternative. - **Food Innovation:** The introduction of Sweet PotaTOASTS brings a new innovation to the food industry as the first-ever frozen toast made from sweet potatoes. ## Related on Trend Hunter - [Guilt-Free Frozen Arepas](https://www.trendhunter.com/trends/toastit.md) - [Vegan Veggie Fries](https://www.trendhunter.com/trends/vegan-veggie-fries.md) - [Heat-and-Eat Gluten-Free Toasts](https://www.trendhunter.com/trends/gluten-free-texas-toast.md) - [Vegan-Friendly Frozen Breadsticks](https://www.trendhunter.com/trends/cloclo-breadsticks.md) - [Fall-Flavored Toaster Pastries](https://www.trendhunter.com/trends/ghetto-gastro-brown-sugar.md) - [Delectable Veggie Burgers](https://www.trendhunter.com/trends/delectable-veggie-burgers.md) - [Two-Ingredient Organic Fries](https://www.trendhunter.com/trends/organic-fries.md) - [Vibrant Superfood Fries](https://www.trendhunter.com/trends/purple-sweet-potato-fries.md) - [Nutritious Free-From Snack Chips](https://www.trendhunter.com/trends/caulitos.md)