# Autumnal Yam Waffles Birds Eye's Sweet Potato Waffles are a Health-Conscious Breakfast Treat By Jana Pijak | Published 2018-10-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-potato-waffles References: [talkingretail](https://www.talkingretail.com/products-news/frozen/birds-eye-launches-sweet-potato-waffles-24-10-2018/) & [birdseye](https://www.birdseye.com/) [Birds Eye's](https://www.trendhunter.com/trends/birds-eye-1) new Sweet Potato Waffles let foodies indulge without the guilt associated with most sugary breakfast alternatives. This breakfast snack is completely [gluten-free and vegan](https://www.trendhunter.com/trends/sweet-potato-poppers), featuring no added preservatives, artificial flavors or colors. The tasty snack is ideal for family enjoyment and is perfect for parents dealing with picky eaters. Those seeking a healthy option for growing kids will enjoy the product thanks to its kid-friendly size and great taste. “Birds Eye Sweet Potato Waffles give people a new option at teatime and perhaps adds a new vegetable to the plate in a trendy twist of a family favourite." said Pete Johnson, general marketing manager at Birds Eye about the new release. While waffles aren't commonly considered the healthiest treat, Birds Eye's latest product is nutritious, family-friendly and safe for those with dietary restrictions. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 9% | Activity: 39% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Gluten-free Breakfast:** The rise of gluten-free diets presents opportunities for innovative breakfast alternatives like Birds Eye's Sweet Potato Waffles. - **Vegan Snacks:** With the increasing demand for vegan options, introducing vegan snacks like Birds Eye's Sweet Potato Waffles taps into the growing market. - **Health-conscious Convenience Foods:** Birds Eye's Sweet Potato Waffles cater to health-conscious consumers who seek nutritious and convenient breakfast options. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can explore disruptive innovation opportunities by creating more gluten-free and vegan breakfast alternatives. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for nutritious convenience foods, like Birds Eye's Sweet Potato Waffles, to promote a healthy lifestyle. - **Consumer Goods:** By introducing family-friendly and dietary-restricted friendly snacks, the consumer goods industry can tap into the market of parents dealing with picky eaters and health-conscious consumers. ## Related on Trend Hunter - [Nutritious Miniature Waffles](https://www.trendhunter.com/trends/miniature-waffles.md) - [Waffle-Flavored Potato Fries](https://www.trendhunter.com/trends/maple-city-waffle.md) - [Oat-Based Waffles](https://www.trendhunter.com/trends/joyffles.md) - [Frozen Homemade-Inspired Potato Wedges](https://www.trendhunter.com/trends/crispy-wedges.md) - [Grab-and-Go Protein Waffles](https://www.trendhunter.com/trends/superfood-waffle.md) - [Fruit-First Frozen Waffles](https://www.trendhunter.com/trends/fruit-first-waffles.md) - [Homestyle Cassava Waffles](https://www.trendhunter.com/trends/rootsy.md) - [Vegan-Friendly Toaster Waffles](https://www.trendhunter.com/trends/frozen-vegan-toaster-waffles.md) - [Chickpea-Based Frozen Waffles](https://www.trendhunter.com/trends/banza.md)