# Puffed Sweet Potato Snacks Spudsy Sweet Potato Puffs are Family-Friendly and Allergen-Free By Laura McQuarrie | Published 2018-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-potato-snacks References: [projectnosh](https://www.projectnosh.com/news/2018/people-moves-buff-bake-co-founder-exits-start-puff-brand) & [spudsy](https://spudsy.com/) Ashley Boeckle, who co-founded the protein-infused nut butter brand Buff Bake, is now launching a new venture that's all about sweet potato snacks. Spudsy introduces a gluten-free, non-GMO line of sweet potato puffs in three flavors: Cheesy Cheddar, Crunchy Cinnamon and the sweet and savory Bangin' Bar-B-Q. These free-from snacks have the potential to satisfy the whole family with their fun flavors, as well as their plant-based allergen-free formulas. The launch of the new sweet potato snack company is set to happen as part of a Kickstarter campaign, with an initial focus on direct-to-consumer sales. Health-centric puffed, popped and crisped snacks have become the favorite snack choice of many conscious consumers, due to their clean-label formulas and perceived lightness. ## Trend Insights (Trend Hunter) - Score: 2.1/10 - Popularity: 10% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Health-centric Snacking:** The rise of health-conscious consumers creates an opportunity for clean-label, plant-based snacks like Spudsy's sweet potato puffs. - **Gluten-free Alternatives:** As more consumers seek gluten-free options, there is a growing market for allergen-free snacks like Spudsy's sweet potato puffs. - **Direct-to-consumer Sales:** Spudsy's initial focus on direct-to-consumer sales through Kickstarter highlights the trend of brands bypassing traditional retail channels for a more direct relationship with consumers. ### Who This Affects Most - **Snack Food:** The snack food industry can capitalize on the demand for nutritious and allergen-free snacks like Spudsy's sweet potato puffs. - **Celiac-friendly Products:** The celiac-friendly products industry has an opportunity to provide more gluten-free alternatives like Spudsy's sweet potato puffs. - **Crowdfunding Platforms:** Crowdfunding platforms like Kickstarter can benefit from the increasing number of startups using these platforms to launch innovative products like Spudsy's sweet potato puffs. ## Related on Trend Hunter - [Lightly-Textured Vegan Snacks](https://www.trendhunter.com/trends/sweet-potato-poppers.md) - [Vegetable-Based Snack Puffs](https://www.trendhunter.com/trends/snackin-for-you.md) - [Cruciferous Snack Puffs](https://www.trendhunter.com/trends/baked-puffs.md) - [Maple Sea Salt Potato Chips](https://www.trendhunter.com/trends/sea-salt-sweet-potato-chip.md) - [Puffy Pretzel-Inspired Snacks](https://www.trendhunter.com/trends/puffzels-puffed-snacks.md) - [Baby-Friendly Quinoa Puffs](https://www.trendhunter.com/trends/superfood-baby-puffs.md) - [Savory-Sweet Popped Potato Snacks](https://www.trendhunter.com/trends/popchips-sweet-heat.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md) - [Gluten-Free Protein Puffs](https://www.trendhunter.com/trends/genius-gourmet-protein-puffs.md)