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# Promotional Sweet Potato Pies
Bojangles' is Celebrating National Pi Day with Sweet Potato Pie

By Katherine Pendrill | Published 2017-03-14 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-potato-pie
References: [chewboom](http://www.chewboom.com/2017/03/09/get-3-bojangles-sweet-potato-pies-3-14-march-14-2017/) & [facebook](https://www.facebook.com/Bojangles/photos/a.67131173646.74104.16910753646/10157014843348647/?type=3&theater)

Tomorrow is Pi Day 2017 and the fast food chain Bojangles’ is celebrating by offering a deal on its famous Sweet Potato Pie. With the perfect blend of sweet and savory ingredients, the single-serving hand pies offer a delicious way to celebrate the annual holiday.

In honor of Pi Day 2017, Bojangles' offering three Sweet Potato Pies for just $3.14. The price is intended to reflect the mathematical constant, which is commonly approximated as 3.14. While the price may be a bargain, the pies do not skimp on flavor. Each one features a baked pastry crust, filled with a sweet potato purée and finished with a coating of butter and cinnamon sugar.

Perfect for dessert or an on-the-go snack, Bojangles’ Sweet Potato Pies are a tasty way to celebrate Pi Day.

## Trend Insights (Trend Hunter)

- Score: 1.4/10
- Popularity: 33% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life)

## Key Themes

### What Makes This Trend Stand Out

- **Single-serving Hand Pies:** Food and Restaurant Industry players can explore more designs and inventions of single-serving hand pies toward Pi Day celebration and comfort-snacking market.
- **Creative Flavor Combinations:** Food and Beverage Industry players can invest in creating different flavor combinations of pies and market them toward Pi Day celebration and occasional-vendor adaptation market.
- **Mathematical Related Promos:** Marketing Industry players can explore the trend of creating promotions based on popular mathematical constants/numbers like Pi Day for increased consumer attention, engagement and conversion.

### Sectors Adopting This

- **Food and Beverage Industry:** The Food and beverage Industry can target sweet and savory pies lovers fond of comfort-snacking and occasional-vendor adaptation.
- **Restaurant Industry:** The Restaurant industry can market single-serving hand pies with different flavor combinations to target comfort-snacking market.
- **Marketing Industry:** The Marketing industry can create event-based promotions based on popular mathematical constants/numbers for increased consumer attention and engagement.

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