# Purple Potato Milkshakes This McDonald's McShake is an Unusual Purple Sweet Potato Milkshake By Laura McQuarrie | Published 2014-09-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-potato-milkshake References: [en.rocketnews24](http://en.rocketnews24.com/2014/09/06/mcdonalds-japan-welcomes-autumn-with-purple-sweet-potato-mcshake/) & [entabe.jp](http://entabe.jp/news/gourmet/6295/mcdnalds-murasakiimo-shake) The color purple isn't an unusual one for milkshakes and smoothies, but this [McDonald's](https://www.trendhunter.com/trends/asian-sweets) Purple Sweet Potato Milkshake gets its color from a root vegetable rather than blended blueberries. The unusual purple milkshake flavor is being introduced to McDonald's Japan for a limited time for the fall, making use of a fall vegetable in an unconventional way. The [Purple Sweet Potato McShake](https://www.trendhunter.com/trends/purple-sweet-potato-fries) combines the [purple yam with a creamy vanilla](https://www.trendhunter.com/trends/summer-starbucks-beverage), so that the beverage is sweet rather than savory. If you are one who has trouble downing vegetables on a regular basis, this could be one refreshing way to quench your thirst and dig in to something that you might only eat for lunch or dinner, while on the go. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 46% | Activity: 84% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Root Vegetable Desserts:** The use of root vegetables in desserts presents an opportunity for creating unique and unconventional flavors. - **Limited-time Specialty Beverages:** Offering limited-time specialty beverages can generate interest and spur sales in the fast food industry. - **Innovative Flavor Combinations:** Exploring unconventional flavor combinations can attract adventurous consumers looking for new taste experiences. ### Who This Affects Most - **Fast Food:** Fast food chains can embrace root vegetable desserts to diversify their menu options and cater to different consumer preferences. - **Beverage:** Beverage companies can experiment with limited-time specialty drinks to attract customers and differentiate themselves from competitors. - **Food and Beverage:** The food and beverage industry as a whole can explore innovative flavor combinations to captivate consumers' taste buds and drive product innovation. ## Related on Trend Hunter - [Gray Licorice Shakes](https://www.trendhunter.com/trends/licorice-shake.md) - [Sweet Potato Frappuccinos](https://www.trendhunter.com/trends/starbucks-japan-1.md) - [Banana Purée Hand Pies](https://www.trendhunter.com/trends/asian-sweets.md) - [Purple Yam Iced Lattes](https://www.trendhunter.com/trends/ube-brulee-iced-latte.md) - [Hawaiian-Inspired QSR Menus](https://www.trendhunter.com/trends/hawaiian-burgers.md) - [Blended Orange Chocolate Coffees](https://www.trendhunter.com/trends/orange-chocolate-frappe.md) - [Velvety Matcha Milkshakes](https://www.trendhunter.com/trends/matcha-shake.md) - [Regional Ice Cream Desserts](https://www.trendhunter.com/trends/mcdonalds-japan-mcflurry.md) - [Blended Sweet Creamsicle Shakes](https://www.trendhunter.com/trends/orange-cream-pop-shake.md)