# Sweet Potato Jerky Snacks Theo's Plant-Based Debuted a New Snack at Expo West By Laura McQuarrie | Published 2024-03-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-potato-jerky References: [foodbusinessnews.net](https://www.foodbusinessnews.net/media/photos/4570-new-products-from-natural-products-expo-west-part-1) & [theosplantbased](https://www.theosplantbased.com/products/sweet-potato-jerky?variant=41006448705671)  Theo's Plant-Based is on a mission to make it easier for people to eat more organic vegetables and at Natural Products Expo West 2024, the brand expanded its plant-powered jerky portfolio with Sweet Potato Jerky. This upcycled snack features two servings of sweet potatoes and seven grams of fiber, plus other benefits from essential nutrients like iron and potassium. These [plant-based jerky](https://www.trendhunter.com/trends/crunchy-jerky-chips) snacks are available in savory flavors like Garlic Herb, Maple Dijon, Miso Nori and Korean BBQ, and they're made with the skin on to share even more nutritional benefits. These [sweet potato jerky snacks](https://www.trendhunter.com/trends/sweet-potato-poppers) join [beet-based jerky](https://www.trendhunter.com/trends/cricket-jerky) from Theo's Plant-Based, offering a simple way for people of all ages to sneak more vegetables into their daily routines in a portable, great-tasting way that supports soil health and reduces food waste. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 74% | Activity: 64% | Freshness: 22% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Jerky Snacks:** Introducing innovative snacks made from organic vegetables to cater to health-conscious consumers seeking convenient plant-powered options. - **Upcycled Snack Products:** Creating sustainable snacks using upcycled ingredients to address environmental concerns and promote waste reduction in the food industry. - **Savory Flavor Expansion:** Exploring diverse flavor profiles for plant-based jerky snacks to meet evolving consumer preferences for unique and globally-inspired taste experiences. ### Sectors Adopting This - **Plant-based Food Industry:** Innovating within the plant-based food sector to offer a wider range of delicious and nutrient-rich snack alternatives that align with shifting dietary preferences. - **Sustainable Food Production:** Revolutionizing the food production landscape by incorporating upcycled ingredients and environmentally friendly practices to promote sustainability and reduce waste. - **Snack Food Market:** Adapting traditional snack offerings to include more innovative plant-based options with unique flavors, appealing to health-conscious consumers seeking wholesome alternatives. ## Related on Trend Hunter - [Beet Jerky Snacks](https://www.trendhunter.com/trends/beet-jerky.md) - [Plant-Powered Dog Jerky Treats](https://www.trendhunter.com/trends/dog-jerky.md) - [Plant-Based Jerky](https://www.trendhunter.com/trends/beyond-meat-jerky.md) - [Thai-Style Vegan Jerkies](https://www.trendhunter.com/trends/bangkok-bites.md) - [Carrot Bacon Strips](https://www.trendhunter.com/trends/carrot-bacon.md) - [Cinnamon Churro Meatless Jerkies](https://www.trendhunter.com/trends/cinnamon-churro-jerky.md) - [Vegan Mushroom Jerkys](https://www.trendhunter.com/trends/eat-meati-jerky.md) - [Sweet Potato Snack Bars](https://www.trendhunter.com/trends/imwell-roasted-sweet-potato-bars.md) - [Spicy Sweet Potato Snacks](https://www.trendhunter.com/trends/habanero-nacho-sweet-potato-chips.md)