# Sweet Potato Donut Mixes West Food Brands' Bake-at-Home Dessert Only Needs Added Liquid By Laura McQuarrie | Published 2023-01-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-potato-donut-mix References: [nosh](https://www.nosh.com/food-wire/2023/west-food-brands-launches-sweet-potato-donut-mix/) & [westfoodbrands.net](https://westfoodbrands.net/)  [West Food Brands'](https://www.trendhunter.com/trends/dawn-yogurt-cake-mix) Sweet Potato Donut Mix is now available for pre-order and it offers a quick and healthy way for people to whip up a sweet snack at home. Additionally, people can feel good about the ingredients they're eating and the purpose of the product itself, since a percentage of gross sales will be donated to programs that support disadvantaged youth. This [bake-at-home donut mix](https://www.trendhunter.com/trends/glonuts) can be made in less than 10 minutes and it only needs liquid to be added. Since its launch last year, West Food Brands released two [bake-at-home desserts](https://www.trendhunter.com/trends/blondie-baking-mix) and the first ever black-owned donut mix in the world. One sustainable product at a time, the brand is bringing positive change to the food industry and supporting underserved communities in the process. ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 2% | Activity: 5% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Bake-at-home Desserts:** Opportunities to expand the market of bake-at-home desserts by offering healthier and more sustainable options like West Food Brands' Sweet Potato Donut Mix. - **Socially Responsible Products:** Encouragement for brands to create products that not only benefit consumers but also donate a portion of sales to support underserved communities or social causes. - **Black-owned Food Industry:** The rise of black-owned food brands creating unique and innovative products like West Food Brands' Sweet Potato Donut Mix. ### Sectors Adopting This - **Food and Beverage Industry:** Opportunities to create and market sustainable and socially responsible food products for conscious consumers. - **Baking Industry:** Innovation in the baking industry to offer healthier and easier-to-make baking mixes like West Food Brands' Sweet Potato Donut Mix. - **Charitable Giving Industry:** The potential for charitable giving to incorporate business models like West Food Brands' Sweet Potato Donut Mix, which donates a portion of sales to support disadvantaged youth. ## Related on Trend Hunter - [Health-Focused Plant-Based Baking Mixes](https://www.trendhunter.com/trends/plantbased-baking-mix.md) - [Globally Inspired Baking Mixes](https://www.trendhunter.com/trends/oh-so-easy.md) - [Spicy Glazed Donuts](https://www.trendhunter.com/trends/golden-dough-foods.md) - [Homemade-Inspired Baking Mixes](https://www.trendhunter.com/trends/brown-sugar-blondie-mix.md) - [Decadent Free-From Donuts](https://www.trendhunter.com/trends/plant-based-donuts.md) - [Better-for-You Baking Mixes](https://www.trendhunter.com/trends/banana-bread-mix.md) - [Natural Baking Mixes](https://www.trendhunter.com/trends/krusteaz-baking-mix.md) - [Ricebread Baking Mixes](https://www.trendhunter.com/trends/ricebread.md) - [Upcycled Baking Mixes](https://www.trendhunter.com/trends/bake-me-healthy.md)