# Rapper-Created Indulgent Pies Megan Thee Stallion & Goldbelly Collaborated on a Sweet Pie Dessert By Laura McQuarrie | Published 2022-03-16 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-pie References: [foodandwine](https://www.foodandwine.com/news/megan-thee-stallion-pie-delivery-goldbelly) & [goldbelly](https://www.goldbelly.com/tv?video=megan-thee-stallion-sweetest-pie-picks&irclickid=U4QxUXWXWxyIUXTzH0VWsUnYUkGTsuQ7yWHA2g0&utm_source=impact&utm_medium=affiliate&utm_campaign=Skimbit%20Ltd.&utm_term=10078&utm_content=foodandwine.com&irgwc=1) For the release of a debut single from Megan Thee Stallion's forthcoming album, the artist teamed up with Goldbelly to create her own [sweet pie dessert](https://www.trendhunter.com/trends/oreo-crunch-dessert). To coincide with Sweetest Pie, a new song created in [collaboration with Dua Lipa](https://www.trendhunter.com/trends/the-peach-cobbler-factory-and-mikes-hot-honey), Megan Thee Stallion is introducing Megan's H-Town Hottie Pie as an exclusive dessert on Goldbelly. This rich and gooey pie is said to have been inspired by Megan's "hometown of Houston and love for all things sweet" and it shares the salty-sweet taste of pretzels, coconut, pecans, and butterscotch chips, plus a sprinkling of edible gold. The 10-inch pie is sent frozen and it's ready to eat once thawed. To complement the release of this sweet treat, [Megan Thee Stallion stars](https://www.trendhunter.com/trends/megan-thee-stallion-1) in a seven-minute pie-tasting video on Goldbelly TV. ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 36% | Activity: 46% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Celebrity-endorsed Desserts:** Opportunity for food companies to collaborate with popular celebrities to create unique dessert offerings. - **Personalized Food Products:** Opportunity to create personalized food products that reflect an individual's personality or culture. - **Direct-to-consumer Dessert Brands:** Opportunity for dessert companies to bypass traditional retailers and market directly to consumers through online platforms. ### Industries Being Reshaped - **Food and Beverage:** Collaboration opportunities for food and beverage companies with popular celebrities to create unique dessert products. - **Entertainment:** Opportunity to market celebrity-endorsed dessert products through music videos or other forms of entertainment. - **E-commerce:** Direct-to-consumer dessert brands can leverage e-commerce platforms to reach a wider consumer base and increase visibility. ## Related on Trend Hunter - [Pie-Inspired Ice Creams](https://www.trendhunter.com/trends/pie-ice-creams.md) - [Peanut-Filled Dessert Pies](https://www.trendhunter.com/trends/waffle-cone-pie.md) - [Pie-Inspired Ice Creams](https://www.trendhunter.com/trends/the-summer-pie-series.md) - [Peanut Butter-Focused Desserts](https://www.trendhunter.com/trends/milk-bar1.md) - [Bite-Sized Pies](https://www.trendhunter.com/trends/bite-sized-pie.md) - [Rapper-Collab Juxtaposing Dynamic Sneakers](https://www.trendhunter.com/trends/something-for-thee-hotties.md) - [Seasonal Cereal-Crusted Pies](https://www.trendhunter.com/trends/milk-bar-cinnaswirl-pie.md) - [Mini Pie-Inspired Donuts](https://www.trendhunter.com/trends/mini-pie-doughnuts.md) - [Shareable Cookie Pies](https://www.trendhunter.com/trends/the-cookie-pie.md)