# Deceptively Heartfelt Pendants The Sweet Nothings Collection is More Vulgar than Loving By Meghan Young | Published 2010-11-26 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-nothings References: [fabsugar](http://www.fabsugar.com/God-We-Trust-Sweet-Nothings-Pendant-Necklaces-11766852) & [boutiques.refinery29](http://boutiques.refinery29.com/In-God-We-Trust-Sweet-Nothings-Pendant-Necklace/) The Sweet Nothings necklace collection is deceptively heartfelt. Fine and delicate with a simple [gold heart pendant](https://www.trendhunter.com/trends/bond-heart-necklace), its [hand-engraved etchings](https://www.trendhunter.com/trends/initial-pendants) actually have more to say than 'sweet nothings.' Created by In God We Trust, the Sweet Nothings collection is comprised of 20 [necklaces](https://www.trendhunter.com/trends/forever-macaroni-necklace), each with a different saying such as 'Hot Mess' and 'Stuff My Muff.' Priced at $40, each is fashioned out of brass and 18 inches in length. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 31% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Vulgar Love:** The rise of jewelry with love messages that are not conventional could disrupt the way love is expressed and add novelty to traditional jewelry designs. - **Incongruous Engravings:** The trend of engraving seemingly incoherent messages on fine jewelry presents disruption opportunities for similar messaging on everyday fashion and home accessories. - **Subtle Cursing in Accessories:** The emergence of accessories that convey subtle cursing and libidinous messages could provide breakthrough disruption opportunities in the fashion and jewelry market business. ### Industries Being Reshaped - **Fashion:** Fashion companies could take inspiration from the Sweet Nothings necklaces and incorporate unconventional and playful messages into everyday items like t-shirts and socks. - **Jewelry:** Jewellery companies could create collections with a playful twist and explore the creation of non-conventional message pieces like the Sweet Nothings collection. - **Greeting Cards:** The emergence of incongruous engravings on fine jewelry presents opportunities for the greeting card industry to create a line of 'misfit' love cards for unconventional expressions of love. ## Related on Trend Hunter - [Romantic Statement Jewelry](https://www.trendhunter.com/trends/full-heart-love-link-necklace.md) - [Playful Accessory Drops](https://www.trendhunter.com/trends/valentine-collection.md) - [Heart-Shaped Jewelry Collections](https://www.trendhunter.com/trends/heartshaped-jewelry.md) - [Timelessly Sophisticated Jewelry Designs](https://www.trendhunter.com/trends/more-than-a-gift.md) - [Empowering Love-Themed Jewelry](https://www.trendhunter.com/trends/heart-on-lock.md) - [Smart Heart-Shaped Pendants](https://www.trendhunter.com/trends/bond-heart-necklace.md) - [Hand-Scripted Initial Pendants](https://www.trendhunter.com/trends/initial-pendants.md) - [Vintage-Inspired Jewelry](https://www.trendhunter.com/trends/vintageinspired-jewelry.md) - [Whimsical Heirloom-Quality Symbolic Talismans](https://www.trendhunter.com/trends/3-graces-of-gold.md)