# Co-Branded Nut Butter Bites Sweet Nothings and RIND Snacks Created a Seven-Ingredient Snack By Laura McQuarrie | Published 2023-07-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-nothings-and-rind-snacks References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/24160-emerging-brands-partner-on-sustainable-snack-launches) & [eatsweetnothings](https://www.eatsweetnothings.com/products/rind-straw-peary-and-peanut-butter-12-pack)  [Sweet Nothings](https://www.trendhunter.com/trends/sweet-nothings-nut-butter-bites-flavors) and [RIND Snacks](https://www.trendhunter.com/trends/pina-colada-snack-mix) teamed up to create a limited-time, co-branded snack with organic ingredients that champions functional nutrition and sustainable snacking. The seven-ingredient snack takes the form of [nut butter bites](https://www.trendhunter.com/trends/daily-harvest-bites) in a crowd-pleasing Straw-Peary and Peanut Butter flavor. This plant-based snack pairs the best-selling Nut Butter Bite line from Sweet Nothings with RIND's best-selling Chewy Straw-Peary Dried Fruit for a new snacking experience that's free from added sugar. These bites not only promise to satisfy cravings for sweetness, they also deliver energy and nutrients to keep busy individuals fueled on the go. Key ingredients include organic dates, peanut butter, organic oats, strawberries, pears, organic flax and sea salt—and no artificial flavors. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 69% | Activity: 74% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Nutrition:** Creating snacks that provide energy and nutrients for busy individuals. - **Sustainable Snacking:** Developing snacks with organic ingredients that champion sustainable practices. - **Co-branded Snacks:** Partnering with other brands to create unique and limited-time snack collaborations. ### Industries Being Reshaped - **Food and Beverage:** Opportunity for food brands to innovate and develop functional and sustainable snacks. - **Health and Wellness:** Creating snacks that align with the growing demand for functional, nutritious, and sustainable options. - **Marketing and Partnerships:** Exploring collaborations and co-branding opportunities to create unique and appealing snack products. ## Related on Trend Hunter - [Flavorful Free-From Snack Bites](https://www.trendhunter.com/trends/sweet-nothings-nut-butter-bites-flavors.md) - [Piña Colada Snack Mixes](https://www.trendhunter.com/trends/pina-colada-snack-mix.md) - [Snackable Seed Butter Bites](https://www.trendhunter.com/trends/seed-butter-berries.md) - [Crunchy Almond-Coconut Bites](https://www.trendhunter.com/trends/dark-chocolate-coconut-almond-bites.md) - [Cookie-Inspired Nut Butter Bites](https://www.trendhunter.com/trends/co-branded-snack-bites.md) - [Tropical Trail Mix Snacks](https://www.trendhunter.com/trends/rind-remix.md) - [Decadent Nut-Based Snacks](https://www.trendhunter.com/trends/realsy-nut-butter-dates.md) - [Salty-Sweet Nut Snacks](https://www.trendhunter.com/trends/skinnydipped-salty-sweet.md) - [Upcycled Island Fruit Snacks](https://www.trendhunter.com/trends/rind-snacks-island-blend.md)