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# Psychedelic Sweets
Mother New York Adds Fun and Flavor to These Sweet'N Low Advertisements

By Kateryna Topol | Published 2010-08-27 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-n-low-psychedelic-advertisements
References: [nateduval.wordpress](http://nateduval.wordpress.com/2010/08/06/sweet-n-low/)

In its attempt to promote the [sweetener Sweet'N Low](https://www.trendhunter.com/trends/sweeter-collective), advertising agency Mother New York has taken a [psychedelic turn in its advertising](https://www.trendhunter.com/trends/dreamies-treats).

This vibrant pink campaign will give your senses a sugar high. The bright pink waves and smiling sugar bits will definitely catch anyone's attention. These wicked ads will surely give your taste buds a pleasantly sweet awakening as you check out the featured gallery.

**Implications** - Advertisements that rely on art work to grab the viewer's eye are extremely appealing. With the use of art styles, [bright colors and childlike illustrations](https://www.trendhunter.com/trends/soft-on-the-inside), the advertisements stand out against the typical clutter that is seen in magazine and print advertisements as of late.

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 74% | Activity: 81% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### What Makes This Trend Stand Out

- **Artistic Advertising:** Using art styles, bright colors, and childlike illustrations in advertisements to stand out against clutter.
- **Psychedelic Campaigns:** Creating vibrant and visually striking campaigns to catch viewers' attention.
- **Sensory Marketing:** Engaging viewers' senses, such as sight and taste, through advertisements.

### Sectors Adopting This

- **Advertising and Marketing:** Exploring new ways to create visually appealing and attention-grabbing advertisements.
- **Food and Beverage:** Incorporating vibrant and visually enticing elements in food and beverage branding to attract customers.
- **Print and Media:** Revitalizing magazine and print advertising by incorporating artistic and psychedelic elements.

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