# Vegan Meringue Sweeteners The Sweet Meringues by 'Liteez' Offer a New Way to Flavor Hot Drinks By Laura McQuarrie | Published 2017-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-meringue References: [vegnews](http://vegnews.com/articles/page.do?pageId=8942&catId=1) & [liteezsweeteners](http://liteezsweeteners.com/) Sweet meringue desserts may have been first invented in the Swiss village of Meiringen in the 18th century, but a company based out of Israel called 'Lampados' is looking to reinvent these frothy confections in an entirely new way with 'Liteez.' As well as being standout for their [vegan formula](https://www.trendhunter.com/trends/traditional-caramel-stroopwafel), Liteez distinguishes itself from other meringue products by specifically being a [new sweetener concept](https://www.trendhunter.com/trends/novelsweets). The idea is that the dessert-shaped sweeteners can be placed atop hot drinks to melt and provide exactly one calorie per "kiss." Instead of egg, which is a staple ingredient in classic meringue desserts, the company is using a blend of patent-pending proprietary [vegetable protein and prebiotic fiber](https://www.trendhunter.com/trends/ingood-by-olga) to give the sweeteners the familiar shape of sweet meringues. Lifeez is set to go into production this spring and will be available across Europe and the United States in the fall. ## Trend Insights (Trend Hunter) - Score: 0.5/10 - Popularity: 5% | Activity: 3% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Desserts:** The rise of vegan meringue sweeteners presents an opportunity for innovation in the plant-based dessert industry. - **New Sweetener Concepts:** Liteez's creation of a new sweetener concept could lead to disruptive innovation in the sweetener industry. - **Calorie-controlled Treats:** The idea of providing exactly one calorie per 'kiss' with Liteez presents an opportunity for innovation in the development of calorie-controlled treats. ### Where This Applies - **Vegan Desserts:** Liteez's vegan formula presents an opportunity for innovation in the vegan dessert industry. - **Sweetener:** Liteez's development of a new sweetener concept presents an opportunity for disruptive innovation in the sweetener industry. - **Hot Beverage:** Liteez's sweet meringue sweeteners that can be placed atop hot drinks presents an opportunity for innovation in the hot beverage industry. ## Related on Trend Hunter - [Sugar-Free Dessert Spreads](https://www.trendhunter.com/trends/vegan-lemon-curd.md) - [Familiar Vegan-Friendly Chocolates](https://www.trendhunter.com/trends/mummy-meegz.md) - [Egg-Free Foam Solutions](https://www.trendhunter.com/trends/legufoam.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Free-From Liquid Sweeteners](https://www.trendhunter.com/trends/zerup.md) - [Alternative Sugar-Like Sweeteners](https://www.trendhunter.com/trends/sweegen-sweetensify-flavors.md) - [Vegan Stevia-Sweetened Candies](https://www.trendhunter.com/trends/foxs-glacier.md) - [Plant-Powered Marshmallow Cremes](https://www.trendhunter.com/trends/marshmallow-cremes.md)