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# Coconut Rum Frozen Custards
Sweet Melody Ice Cream Celebrates Christmas With a Rum-Infused Flavor

By Amy Duong | Published 2018-10-25 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-melody-ice-cream
References: [sweetmelodyicecream](https://sweetmelodyicecream.com/) & [instagram](https://www.instagram.com/sweetmelodyicecream/?hl=en)

Sweet Melody Ice Cream is an artisanal pop-up shop that crafts special delectable ice cream and vegan frozen treats as well. Christmas is coming up and the shop celebrates with new flavors and among its festive options is the Miami Ice-Cream-Wasted flavor. This selection is a sweet recipe that combines notes of coconut and rum to recall the Christmas-themed Latin beverage, coquito. It is a libation that represents the holiday season in Puerto Rican culture, recognized as its own iteration of eggnog, channeling nostalgic cultural components.

The festive ice cream flavor at Sweet Melody brings forth a frozen option to its holiday lineup. A pint of the Miami Ice-Cream-Wasted frozen good is priced at $10.

## Trend Insights (Trend Hunter)

- Score: 0.4/10
- Popularity: 1% | Activity: 2% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Artisanal Holiday Ice Cream Flavors:** Sweet Melody Ice Cream crafts special delectable ice cream flavors for the holidays, including a coconut rum-infused Miami Ice-Cream-Wasted flavor.
- **Vegan Frozen Treats:** Sweet Melody Ice Cream also offers vegan options for those looking for plant-based frozen treats.
- **Cultural Holiday Beverages:** Sweet Melody Ice Cream's Miami Ice-Cream-Wasted flavor is inspired by the Christmas-themed Latin beverage, coquito, representing Puerto Rican culture.

### Who This Affects Most

- **Ice Cream Shops:** Ice cream parlors can create unique and festive flavors, like coconut rum, to attract customers during the holiday season.
- **Vegan Food and Beverage:** The popularity of veganism has created a demand for vegan frozen treats, providing opportunities for businesses to cater to this market segment.
- **Cultural Food and Beverage:** Exploring holiday beverages from different cultures can inspire innovative flavors and products in the food and beverage industry.

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