# Anecdotal Jerky Branding The Sweet Meat Jerky Packages Each Tell a Unique & Personalized Story By Ady Floyd | Published 2015-10-06 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-meat References: [thedieline](http://www.thedieline.com/blog/2015/10/5/sweet-meat-jerky) & [the6th.it](http://www.the6th.it/) Creative agency 'The 6th' designed the playful and [illustrative story branding](https://www.trendhunter.com/trends/fruit-bliss) for all of the Sweet Meat Jerky packages. The Nashville-based jerky company wanted to convey a personal message that pertained to each variety of its tasty [meat snacks](https://www.trendhunter.com/trends/beef-sticks-bites). The [resealable bags](https://www.trendhunter.com/trends/cooper-street-snacks) that are used to package each Sweet Meat Jerky snack is a illustrated anecdote. Each story corresponds with the flavors, which include classic teriyaki, mango chipotle, and turkey barbecue. Each package uses colorful cartoon images and graphics to depict the story. Essentially each infographic tells a story about the brand by sharing information such as what ingredients are used to make the product. The use of playful fonts and colorful illustrations brings a cohesive format to each bag even though they each tell a different story. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 50% | Activity: 25% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Personalized Packaging:** The trend of using illustrative and personalized packaging to convey a unique message for different product varieties presents opportunities for brands to create a more engaging and memorable customer experience. - **Storytelling Branding:** The trend of using colorful cartoon images and graphics to depict a story on packaging enables brands to connect with consumers on an emotional level and differentiate themselves in a crowded market. - **Infographic Marketing:** The trend of using playful fonts and colorful illustrations on packaging to share product information in an easily digestible format creates opportunities for brands to educate and engage consumers in a visually appealing way. ### Who This Affects Most - **Food Packaging:** The food packaging industry can explore the disruptive innovation opportunity of integrating personalized and storytelling elements into their packaging designs to enhance brand storytelling and consumer engagement. - **Snack Food:** The snack food industry can take advantage of the trend of using illustrative packaging and colorful graphics to create a memorable and unique identity for different flavor offerings, enticing consumers to try new products. - **Creative Agency:** The creative agency industry can tap into the trend of infographic marketing and help brands develop visually appealing and informative packaging designs that communicate key product information in a fun and engaging way. ## Related on Trend Hunter - [Meat-Themed Brand Experiences](https://www.trendhunter.com/trends/jack-links-meat-retreat.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [AI-Powered Gelato Packaging](https://www.trendhunter.com/trends/sweet-cheeks-1.md) - [Handcrafted Jerky Snacks](https://www.trendhunter.com/trends/smallbatch-jerky.md) - [Better-For-You Beef Jerky](https://www.trendhunter.com/trends/krave.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Gummy Jerky Candies](https://www.trendhunter.com/trends/chew-topia-gummy-jerky.md)