# Vegan Cookie Distribution Expansion Sweet Loren's is Now Available at Costco By Grace Mahas | Published 2020-09-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-lorens References: [nosh](https://www.nosh.com/food-wire/2020/sweet-lorens-debuts-in-costco-including-midwest-and-los-angeles-locations/) [Sweet Loren's](https://www.trendhunter.com/trends/sweet-lorens-1), the popular vegan cookie brand, recently announced its Pre-Portioned Chocolate Chunk Cookie Dough products will be available at [Costco](https://www.trendhunter.com/trends/la-monarca) including Midwest and Los Angeles locations. The pre-portioned cookie dough is ready-to-bake and is perfect for the modern day consumer as they are plant-based, dairy-free, certified gluten-free and vegan, peanut- and tree nut -free, non-GMO project verified, and Kosher Pareve. Loren Brill, the Founder and CEO of Sweet Loren's, commented on the expansion, stating “We believe everyone—regardless of dietary restriction or lifestyle choices— deserves delicious, clean indulgence. We are thrilled about our Costco debut and are excited that more people can now enjoy [Sweet Loren’s](https://www.trendhunter.com/trends/puff-pastry-and-thin-crust-pizza) and stock up to bring joy to their homes this holiday season.” Image Credit: Sweet Loren's ## Trend Insights (Trend Hunter) - Score: 2.0/10 - Popularity: 12% | Activity: 39% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Vegan Cookie Boom:** The increasing demand for plant-based and allergen-friendly desserts presents a disruptive innovation opportunity for businesses to develop and market vegan cookie products. - **Expansion of Pre-portioned Foods:** The availability of pre-portioned, ready-to-bake cookie dough at major retailers like Costco signals a trend towards convenience and ease in food preparation, creating an opportunity for businesses to develop and distribute similar products. - **Rising Demand for Allergen-free Products:** The growing number of consumers with dietary restrictions, such as gluten, peanut, and tree nut allergies, presents a market opportunity for businesses to innovate and offer allergen-free cookie options. ### Who This Affects Most - **Vegan Food Industry:** The expansion of vegan cookies in popular retail chains highlights the potential for growth and innovation in the vegan food industry. - **Retail Industry:** The introduction of Sweet Loren's pre-portioned cookie dough at Costco showcases the potential for collaborations between food brands and major retailers, creating new opportunities for the retail industry. - **Allergen-free Food Industry:** The demand for allergen-free cookie options presents a disruptive innovation opportunity for businesses in the allergen-free food industry to develop and market products that cater to specific dietary needs. ## Related on Trend Hunter - [Allergen-Free Pastry Crusts](https://www.trendhunter.com/trends/sweet-lorens-1.md) - [Decadent Cookie Retail Expansions](https://www.trendhunter.com/trends/la-monarca.md) - [Gluten-Free Pastry Delights](https://www.trendhunter.com/trends/puff-pastry-and-thin-crust-pizza.md) - [Vegan Deli Meat Packs](https://www.trendhunter.com/trends/unreal-deli.md) - [Nutritious Alt Cereal Expansions](https://www.trendhunter.com/trends/real-cocoa-sunflower-cereal.md) - [Vegan Heart-Shaped Cookie Doughs](https://www.trendhunter.com/trends/sweet-lorens-x-barbie.md) - [2-Pound Cookie Dough Bites](https://www.trendhunter.com/trends/cookie-dough-bites-bag.md) - [Gluten-Free Breakfast Biscuits](https://www.trendhunter.com/trends/glutenfree-breakfast-biscuits.md) - [vegan Ready-to-Bake Cookie Doughs](https://www.trendhunter.com/trends/readytobake-cookie-dough1.md)