# Mystical Floating Cloud Coffees Mellower Coffee Launched New Beverage Named 'Sweet Little Rain' By Grace Mahas | Published 2019-06-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-little-rain References: [mymodernmet](https://mymodernmet.com/sweet-little-rain-mellower-coffee/) & [facebook](https://www.facebook.com/MellowerCoffeeSG/) Mellower Coffee, a Chinese cafe located in Singapour, recently launched a picture-perfect coffee aptly named 'Sweet Little Rain.' The coffee shop is known for its [magical creations](https://www.trendhunter.com/trends/theatrical-drinks), however, its newest launch is a "literal storm in a teacup" and is delighting and mystifying customers. The Americano coffee is accompanied by a suspended white [cotton candy](https://www.trendhunter.com/trends/cotton-candy-magic-floating-puff-balls) "cloud" that drips sugar when heated by the steam of the beverage. This mystical beverage has already gotten notable attention on social media for being innovative and eye-catching. The new drink has not yet been released in all 50+ Mellower Coffee locations but may become a staple on the chain's menu as it continues to gain international attention. Image: @Parsa__aram/[Instagram](https://www.trendhunter.com/trends/mcdonalds-wedding), ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 91% | Activity: 94% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Picture-perfect Beverages:** The trend of visually stunning and Instagram-worthy drinks presents opportunities for cafes and coffee shops to attract customers seeking unique experiences. - **Magical Food and Beverage Creations:** The trend of creating mystical and interactive food and beverage items allows businesses to tap into customers' desire for whimsical and enchanting experiences. - **Social Media-worthy Innovations:** The trend of creating innovative and visually striking products for social media promotion opens doors for businesses to gain attention and expand their customer base. ### Sectors Adopting This - **Cafe and Coffee Shop:** Cafes and coffee shops can explore the opportunity to create and promote picture-perfect beverages like 'Sweet Little Rain' to attract customers and differentiate themselves from competitors. - **Food and Beverage:** The food and beverage industry can embrace the trend of magical creations to offer unique and memorable experiences, attracting a wider range of customers and increasing customer loyalty. - **Social Media and Marketing:** Social media and marketing industries can leverage the trend of social media-worthy innovations to help businesses gain visibility, increase brand awareness, and drive engagement. ## Related on Trend Hunter - [Nutty-Sweet Sensorial Lattes](https://www.trendhunter.com/trends/fluffy-seagull.md) - [Glittery Vanilla Beverages](https://www.trendhunter.com/trends/couplet-coffee-half-magic.md) - [Pour-Over Milk Tea Coffees](https://www.trendhunter.com/trends/milk-tea-coffee.md) - [Aerated Coffee Drinks](https://www.trendhunter.com/trends/aerocano.md) - [Blooming Color-Changing Coffees](https://www.trendhunter.com/trends/haruzora-milk-coffee-frappuccino.md) - [Multi-Layered Lavender Lattes](https://www.trendhunter.com/trends/vanilla-lavender-iced-whipped-latte.md) - [Banana-Based Foam Lattes](https://www.trendhunter.com/trends/banana-cloud-latte.md) - [Layered Cool Beverages](https://www.trendhunter.com/trends/strato-frappuccino.md) - [Whimsical Coffee Capsules](https://www.trendhunter.com/trends/whimsical-coffee.md)