# Caribbean Superfood Skincare Sweet July Skin Nourishes Skin with Papaya, Guava and Soursop By Laura McQuarrie | Published 2023-07-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-july-skin References: [byrdie](https://www.byrdie.com/ayesha-curry-sweet-july-skin-interview-7558216) & [instagram](https://www.instagram.com/sweetjuly/) Under her lifestyle brand, Sweet July, Ayesha Curry has produced everything from stylish kitchen staples to entertaining essentials and now, the brand is breaking into the skincare category with [Sweet July Skin](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments) and a focus on Caribbean superfoods. This first-of-its-kind launch from Curry celebrates her Jamaican roots and closely links with food—as she says, "Coming from a culinary background, I look at this line as recipes for the skin." Sweet July Skin's "skin recipes" spotlight [Caribbean ingredients](https://www.trendhunter.com/trends/suyu), such as guava, papaya and soursop with clean formulations and hardworking active ingredients. In the line, there's a creamy Pava Exfoliating Cleanser with lychee seed powder and glycolic acid, as well as the Irie Power Face [Oil](https://www.trendhunter.com/trends/absolute-cleansing-oil), which potently combines neem seed oil, tea tree oil, and rosemary oil to target blemishes, hyperpigmentation and unevenness. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 59% | Activity: 74% | Freshness: 16% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What Makes This Trend Stand Out - **Caribbean Superfood Skincare:** Disruptive innovation opportunity: Developing skincare products that incorporate Caribbean superfoods for their nourishing and beneficial properties. - **Clean Formulations:** Disruptive innovation opportunity: Creating skincare products with clean formulations that prioritize natural and non-toxic ingredients. - **Culinary-inspired Skincare:** Disruptive innovation opportunity: Exploring the intersection of food and skincare by developing skincare products with ingredients inspired by culinary traditions and recipes. ### Sectors Adopting This - **Beauty and Skincare:** Disruptive innovation opportunity: Incorporating Caribbean superfoods into beauty and skincare products to offer unique and effective solutions for consumers. - **Natural and Organic Products:** Disruptive innovation opportunity: Expanding the range of natural and organic skincare products by utilizing Caribbean superfoods known for their nourishing benefits. - **Lifestyle and Culinary Brands:** Disruptive innovation opportunity: Diversifying product offerings for lifestyle and culinary brands to include skincare products that align with their brand ethos and cater to their customer base. ## Related on Trend Hunter - [Flavor-Forward Lip Treatments](https://www.trendhunter.com/trends/sweet-july-skin-lip-treatments.md) - [Guyanese Botanical Skincare Brands](https://www.trendhunter.com/trends/botanical-skincare-brand.md) - [Spice-Based Skin Products](https://www.trendhunter.com/trends/bonjou-beauty.md) - [Naturally Powered Skincare](https://www.trendhunter.com/trends/new-lush-skincare.md) - [Curated Firming Skincare Routines](https://www.trendhunter.com/trends/firming-skincares.md) - [Coffee-Forward Eye Creams](https://www.trendhunter.com/trends/coffee-fix-peptide-eye.md) - [Fruit-Infused Bodycare](https://www.trendhunter.com/trends/ciroa.md) - [Indian Superfood Skincare](https://www.trendhunter.com/trends/suyu.md) - [Tropical Skin-Nourishing Smoothies](https://www.trendhunter.com/trends/cooka-colada.md)