# Pumpkin-Flavored Hummus Dips Lilly's Hummus Launched a Sweet Hummus Inspired by a Classic Fall Pie By Laura McQuarrie | Published 2017-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-hummus References: [foodbusinessnews.net](http://www.foodbusinessnews.net/articles/news_home/Business_News/2017/09/Ten_trends_at_Expo_East_2017.aspx?I) & [lillyshummus](https://lillyshummus.com/hummus-flavors/pumpkin-hummus/) Alongside its range of [red pepper, garlic and olive hummus](https://www.trendhunter.com/trends/olive-tapenade-hummus) products, Lilly's Hummus launched a sweet hummus for the fall season. The dairy-free dip aims to capture the taste of [pumpkin pie](https://www.trendhunter.com/trends/pumpkin-pie-smoothie) and is suggested to be served with fruit or graham crackers rather than the usual pitas, crisps or vegetables that often accompany [savory hummus snacks](https://www.trendhunter.com/trends/chicp-snack-packs). The Pumpkin Hummus is made with a base of all-natural, non-GMO ingredients, including organic chickpeas. Although garbanzo beans are often paired with other savory items in a range of meals, sides and snacks, a growing number of snack brands are experimenting with reinterpreting them as a sweet snack with everything from chocolate-covered chickpeas to chickbea-based cookie dough snacks. ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 18% | Activity: 5% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Sweet Hummus Snacks:** Snack brands are experimenting with sweet variations of hummus, offering an opportunity for more innovative flavor combinations. - **Chickpea-based Sweet Snacks:** Garbanzo beans are being reinterpreted as a sweet snack, creating opportunities for businesses to develop unique and healthy snack options. - **Organic, Non-gmo Ingredients in Sweet Foods:** Businesses can use all natural, non-GMO ingredients in sweet foods, presenting opportunities to tap into the health-conscious customer market. ### Industries Being Reshaped - **Snack Foods:** Snack companies can explore sweet hummus variations, chickpea-based snacks and other innovative sweet snack options. - **Organic Food and Beverage:** An organic, non-GMO approach to sweet snack options can bring more value to health-conscious customers. - **Dairy-free Foods:** Dairy-free sweet snack options such as sweet hummus can target customers with dietary restrictions or preferences. ## Related on Trend Hunter - [Seasonal Pumpkin Hummus](https://www.trendhunter.com/trends/pumpkin-hummus-2.md) - [Sensible Autumnal Hummus Desserts](https://www.trendhunter.com/trends/summer-fresh-dessert-hummus.md) - [Organic Pumpkin Hummus](https://www.trendhunter.com/trends/organic-pumpkin-hummus.md) - [Creamy Fall-Enthused Hummus](https://www.trendhunter.com/trends/cedars-organic-pumpkin-hommus.md) - [Chili Crisp Hummus Dips](https://www.trendhunter.com/trends/chili-crisp-hummus.md) - [Chocolate Cinnamon Hummus Dips](https://www.trendhunter.com/trends/dark-chocolate-cinnamon-hommus.md) - [Tangy Pickle-Flavored Hummuses](https://www.trendhunter.com/trends/lantana-dill-pickle-hummus.md) - [Decadent Dessert Hommus](https://www.trendhunter.com/trends/cinnamon-hommus.md) - [Eco-Friendly Hummus Products](https://www.trendhunter.com/trends/lantana-foods.md)