<!-- canonical: https://www.trendhunter.com/trends/sweet-heat-week -->
<!-- robots: noindex -->

# Branded Viral Honey Dishes
Ledo Pizza is Hosting Sweet Heat Week with Mike’s Hot Honey

By Grace Mahas | Published 2021-08-19 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-heat-week
References: [ledopizza](https://ledopizza.com/) & [mikeshothoney](https://mikeshothoney.com/)

[Ledo Pizza](https://www.trendhunter.com/trends/ledo-pizza-spring-menu), the popular Maryland-based pizza brand, is celebrating its new partnership with [Mike's Hot Honey](https://www.trendhunter.com/trends/lous-x-mikes-hot-honey-pizza) with the launch of Sweet Heat Week. The new initiative starts on August 23rd and aims to broaden the brand's reach by giving away free swag and samples of its latest viral honey sensation.

“Our current menu items that feature [Mike’s Hot Honey](https://www.trendhunter.com/trends/mikeys-late-night-slice) have been a huge success, so we’re looking forward to further expanding our relationship with the brand,” said Jamie Beall, CEO and COO of Ledo Pizza. “We hope everyone stops by to enjoy free samples that are perfect for drizzling on our famous square pizzas. Also, be sure to follow Ledo Pizza on social because we will be hosting some awesome giveaways!”

## Trend Insights (Trend Hunter)

- Score: 4.1/10
- Popularity: 44% | Activity: 70% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Key Themes Behind This Trend

- **Viral Honey Dishes:** Opportunity for brands to partner with popular honey brands to create unique and viral dishes that can create a buzz among customers.
- **Free Samples Initiatives:** Offering free samples of iconic dishes could be an effective way to attract customers and build brand loyalty.
- **Social Media Giveaways:** Hosting social media giveaways can be an effective way to keep customers engaged and interested in a brand's latest offerings.

### Where This Applies

- **Fast Food:** Fast food chains can partner with trending brands to offer unique dishes and giveaways to attract customers.
- **Food and Beverage:** Food and beverage companies can collaborate with popular honey brands to create new and innovative products.
- **Marketing:** Marketing agencies can collaborate with brands to develop creative and effective social media campaigns that can drive brand recognition and customer engagement.

## Related on Trend Hunter

- [Spicy-Sweet Pizza Partnerships](https://www.trendhunter.com/trends/mikeys-late-night-slice.md)
- [Sweetly Spiced Pizza Products](https://www.trendhunter.com/trends/cicis-and-mikes-hot-honey.md)
- [Deep Dish Honeyed Pizzas](https://www.trendhunter.com/trends/lous-x-mikes-hot-honey-pizza.md)
- [Sweet Heat Pepperoni Pizzas](https://www.trendhunter.com/trends/papa-murphys-and-mikes-hot-honey.md)
- [Limited-Time Honey-Inspired Summer Menus](https://www.trendhunter.com/trends/popup-bagels1.md)
- [Deep Dish Honey Pizzas](https://www.trendhunter.com/trends/lous-x-mikes-hot-honey-deep-dish-pizza.md)
- [Ultra-Flavorful Pizza Collaborations](https://www.trendhunter.com/trends/pizza-collaboration.md)
- [Spicy Honey-Drizzled Pizzas](https://www.trendhunter.com/trends/new-hot-honey-pizza.md)
- [Hot Honey-Filled Pepperoni Pizzas](https://www.trendhunter.com/trends/honey-trap-pizza.md)