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# Celebratory Snack Packaging
The Sweet Harvest's Packaging Looks Like a Candy Wrapper or Nutcracker

By Laura McQuarrie | Published 2014-10-06 | Eco
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-harvest
References: [behance.net](https://www.behance.net/gallery/17469169/The-Sweet-Harvest-Natures-Confectionery) & [behance.net](http://www.behance.net/lindate)

This packaging design for The Sweet Harvest by Linda Te presents nature's candy the same way sweets are typically presented. The [eco-friendly container](https://www.trendhunter.com/trends/date-energy-bars) takes the shape of a candy wrapper, which twists to open. However, rather than being treated to a candy that's not good for you, the package opens to reveal snacks like [dried apricots and apples](https://www.trendhunter.com/trends/superfresh-growers-1) that would be just as tasty, but less indulgent.

Unlike a candy wrapper, the design also features printing that highlights some of the nutritional benefits of the snack, including that it contains things like dietary fiber, iron, vitamins A and C, and overall, promotes a healthy digestive system. Although the packaging isn't very flashy, the process of untwisting the container like a candy implies that a treat is in store.

## Trend Insights (Trend Hunter)

- Score: 5.7/10
- Popularity: 84% | Activity: 80% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco)

## Key Themes

### Key Themes Behind This Trend

- **Eco-friendly Snack Packaging:** The Sweet Harvest's candy wrapper-shaped packaging presents an opportunity for companies to adopt eco-friendly and sustainable practices in their packaging design.
- **Healthy Snack Promotion:** The printing highlighting the nutritional benefits of The Sweet Harvest snacks presents an opportunity for companies to promote the health benefits of their products.
- **Interactive Packaging Design:** The process of untwisting The Sweet Harvest's candy wrapper-shaped container presents an opportunity for companies to create interactive packaging experiences for customers.

### Where This Applies

- **Healthy Snacks:** The Sweet Harvest's packaging design presents opportunities for other healthy snack companies to adopt unique and creative packaging designs.
- **Eco-friendly Packaging:** The Sweet Harvest's eco-friendly and sustainable packaging design presents opportunities for companies across industries to consider using more sustainable and environmentally-friendly packaging materials and designs.
- **Food and Beverage Packaging:** The Sweet Harvest's packaging design presents opportunities for innovations in food packaging, including interactive and eco-friendly designs that promote the health benefits of products.

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