# Vegan-Friendly Hazelnut Spreads Sweet Freedom CHOC POT Hazelnot is Limited-Edition By Michael Hemsworth | Published 2026-01-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-freedom-choc-pot-hazelnot References: [grocerygazette](https://www.grocerygazette.co.uk/2026/01/05/sweet-freedom-unveils-hazelnut-vegan-spread/) & [sweetfreedom](https://sweetfreedom.co.uk/)  The [Sweet Freedom](https://www.trendhunter.com/trends/choc-pot-hazelnot) CHOC [POT](https://www.trendhunter.com/trends/knorr-mini-meals) Hazelnot spread is a new product that takes on the classic chocolate hazelnut spread to offer health-conscious consumers a vegan-friendly option. The product is made with a plant-based recipe that has no nuts, palm oil or refined sugar in the mix to make it a permissible option for consumers to indulge in this winter. The spread also comes in at 15-calories per teaspoon to further maximize its position as a better-for-you option for consumers in the UK to try out. The spread is launching as an [Asda](https://www.trendhunter.com/trends/crave-pnot-butter) exclusive for £3.25. Co-Founder Deborah Pyner spoke on the Sweet Freedom CHOC POT Hazelnot spread saying, "CHOC POT Hazelnot has been a real labour of love. We wanted to recreate that classic hazelnut-chocolate experience, but in a way that’s totally nut-free, natural and a little bit lighter. Launching it for Veganuary with Asda felt like the perfect moment – it’s indulgent, inclusive and shows that better-for-you choices can still taste amazing.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 43% | Activity: 44% | Freshness: 61% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Nut-free Spreads:** The rise of nut-free spreads like CHOC POT Hazelnot reflects a growing consumer demand for allergy-friendly alternatives that don't compromise on taste. - **Calorie-conscious Indulgence:** The introduction of low-calorie spreads offers opportunities to cater to health-focused consumers seeking indulgent treats without the guilt. - **Exclusive Retail Partnerships:** Collaborations between brands and retailers, such as the Asda exclusivity for CHOC POT Hazelnot, are becoming a key strategy to boost product visibility and appeal. ### Industries Being Reshaped - **Vegan Food Products:** The vegan food industry benefits from innovations like plant-based chocolate spreads that appeal to health-conscious and ethically-minded consumers. - **Allergy-friendly Foods:** With an increasing number of food allergies, the allergy-friendly food sector is expanding through innovative products that remove common allergens such as nuts. - **Retail Exclusives:** The practice of launching products as store exclusives opens up opportunities for retailers to differentiate themselves and attract specific customer demographics. ## Related on Trend Hunter - [Nut-Free Chocolate Spreads](https://www.trendhunter.com/trends/choc-pot-hazelnot.md) - [Chickpea-Powered Chocolate Spreads](https://www.trendhunter.com/trends/mr-beans-protein-cream.md) - [Three-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cravers.md) - [Pistachio-Flavored Drizzling Syrups](https://www.trendhunter.com/trends/sweet-freedom-pistachio-syrup.md) - [Nutrient-Packed Fruit Spreads](https://www.trendhunter.com/trends/smash-foods-fruit-spreads.md) - [Triple-Ingredient Nut Spreads](https://www.trendhunter.com/trends/cashew-hazelnut-cocoa-spread.md) - [Low-Sugar Hazelnut Cocoa Spreads](https://www.trendhunter.com/trends/hazelnut-cocoa-spread.md) - [Free-From Plant-Based Spreads](https://www.trendhunter.com/trends/vitalite-spread.md) - [Single-Origin Hazelnut Spreads](https://www.trendhunter.com/trends/pip-nut-chocolate-hazelnut-spread.md)