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# Asian Confectionery Mash-Ups
This Sweet Egg Roll Mashes Up a Multitude of Sweet Treats

By Michael Baxter | Published 2014-04-15 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-egg-roll
References: [neatorama](http://www.neatorama.com/2014/04/14/Peanut-Butter-Chocolate-Chip-Cookie-Dough-Egg-Rolls/) & [melaniemakes](http://melaniemakes.com/blog/2014/04/peanut-butter-chocolate-chip-cookie-dough-egg-rolls.html)

Egg rolls can be the "cherry on top" of a good meal, but these sweet egg rolls are in a category all their own. The egg rolls are a miracle of modern baking as they combine every sweet ingredient you can think of to create something that is truly unique and delicious.

What happens when you combine chocolate, peanut butter, cookie dough and asian cuisine? These sweet egg rolls are what happens. The egg rolls may look typical in every sense, but the insides are made form something that is unexpected.

They are made by wrapping cookie dough in [wonton wrappers](https://www.trendhunter.com/trends/fried-cream-cheese-wonton) and going stir crazy with the sweet fillings. These sweet egg rolls can put any meal over the top in a hurry.

## Trend Insights (Trend Hunter)

- Score: 1.0/10
- Popularity: 5% | Activity: 16% | Freshness: 8%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What Makes This Trend Stand Out

- **Multicultural Desserts:** Innovation opportunity to create unique and diverse desserts by combining traditional flavors from various cultures.
- **Hybrid Pastry:** Innovation opportunity to develop pastry recipes that combine traditional and non-traditional ingredients for a modern twist.
- **Indulgent Snacking:** Innovation opportunity for manufacturers to create more indulgent snack options that combine sweet and savory flavors.

### Sectors Adopting This

- **Food and Beverage:** Opportunities for food and beverage companies to develop new products and flavors that cater to multicultural pallets and hybrid desserts.
- **Bakery:** Opportunities for bakeries to create unique and artisanal desserts using non-traditional ingredients and multicultural flavors.
- **Snack Foods:** Opportunities for snack food companies to develop more indulgent and creative options that cater to consumers looking for unique and flavorful snacks.

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