# Sleep-Supporting Cereals Post's Sweet Dreams Cereal Encourages Healthy Sleeping Patterns By Laura McQuarrie | Published 2023-01-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-dreams-cereal References: [foodbusinessnews.net](https://www.foodbusinessnews.net/articles/23100-new-post-cereal-encourages-healthy-sleeping)  Post Consumer Brands' Sweet Dreams cereal is a new launch that's geared towards healthy sleeping patterns. This cereal for adults sets itself apart as an [evening snack cereal](https://www.trendhunter.com/trends/magic-spoon-protein-cereal) that can be enjoyed in two flavors: Blueberry Midnight and Honey Moonglow. While both sleep-supporting cereals pair whole-grain cereal flakes with lavender and chamomile flavors, the former features blueberries and the latter shares the taste of honey and vanilla. Both of these cereals for sleep are also rich in vitamins and minerals that naturally promote the production of melatonin. Increasingly, brands are creating [sleep-inspiring foods and drinks](https://www.trendhunter.com/trends/bedtime-milk) for consumers in the form of shakes, cookies and even [ice creams](https://www.trendhunter.com/trends/the-cerealsly-delicious-series-by-salt-straw) to turn late-night snacking into a functional activity to support a solid night of rest. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 76% | Activity: 91% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sleep-supporting Foods:** Sleep-inspiring foods and drinks are being created to support a good night's rest, providing opportunities for new product development. - **Functional Late-night Snacking:** Late-night snacking is becoming a functional activity for promoting healthy sleeping patterns, leading to opportunities for innovative product branding and marketing. - **Melatonin-boosting Nutrients:** Products that naturally promote melatonin production, such as cereal fortified with vitamins and minerals, are trending for sleep support. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry is seeing a rise in sleep-supporting product launches to meet consumer demand for functional wellness. - **Health and Wellness:** The health and wellness industry can capitalize on the demand for functional foods and drinks that promote healthy sleep. - **Consumer Packaged Goods:** Consumer packaged goods companies can expand their market opportunities by incorporating sleep-promoting ingredients into their product offerings. ## Related on Trend Hunter - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookies.md) - [Botanical Bedtime Lattes](https://www.trendhunter.com/trends/sleeptime-superlatte.md) - [Sleep Drink Rebrands](https://www.trendhunter.com/trends/sleepy-coffee-vanilla-latte.md) - [Sleep-Friendly Cookies](https://www.trendhunter.com/trends/sleep-friendly-cookie.md) - [Sleep-Supporting Protein Drinks](https://www.trendhunter.com/trends/premier-protein-good-night.md) - [Melatonin-Infused Chocolates](https://www.trendhunter.com/trends/zenevo-sleepy-sweet.md) - [Irrisistible Chef-Crafted Cereals](https://www.trendhunter.com/trends/best-behavior.md) - [Ready-to-Drink Sleep Teas](https://www.trendhunter.com/trends/white-peach-sleep-tea.md) - [Sleep-Promoting Bundles](https://www.trendhunter.com/trends/sweet-dreams-bundle.md)