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# Apple-Flavored Skillet Cookies
BJ’s Restaurant & Brewhouse Has a New Sweet Cinnamon Apple Pizookie

By Katherine Pendrill | Published 2021-09-06 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-cinnamon-apple-pizookie
References: [chewboom](https://www.chewboom.com/2021/09/02/bjs-introduces-new-sweet-cinnamon-apple-pizookie/)

[BJ’s Restaurant & Brewhouse](https://www.trendhunter.com/trends/confetti-pizookie) is giving its signature dessert a fall makeover with the debut of the new Sweet Cinnamon Apple Pizookie.

For those unfamiliar, a Pizookie is essentially a dessert pizza made from cookie dough and served in a [deep dish skillet](https://www.trendhunter.com/trends/hot-honey-chicken-and-bacon-skillet). BJ's new Sweet Cinnamon Apple Pizookie is an autumnal twist on this classic dessert and is the brand's second new Pizookie of 2021. The festival fall version consists of a sweet cinnamon cookie layered with [cinnamon-spiced apple pieces](https://www.trendhunter.com/trends/apple-cinnamon-bitz) and studded with caramel bits. The cookie base is served warm with two scoops of vanilla bean ice cream and a drizzle of caramel sauce on top.

The Sweet Cinnamon Apple Pizookie can be found at locations nationwide beginning September 2, 2021 for a limited time.

Image Credit: BJ’s Restaurant & Brewhouse

## Trend Insights (Trend Hunter)

- Score: 3.9/10
- Popularity: 42% | Activity: 66% | Freshness: 10%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Gen Alpha, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### What's Driving This Trend

- **Fall Pizookies:** The creation of seasonal Pizookies could provide an opportunity for restaurants to keep their dessert menus fresh and attract customers who are looking for limited-time offerings.
- **Cookie Skillets:** The popularity of cookie skillets allows businesses to experiment with new flavors and ingredients to create unique and Instagram-worthy desserts.
- **Autumnal Desserts:** The trend of fall-inspired desserts like apple-flavored cookies can be leveraged by bakeries and cafes to differentiate their menu offerings and drive sales during the fall season.

### Who This Affects Most

- **Casual Dining Restaurants:** Casual dining restaurants can capitalize on the Pizookie trend by offering seasonal flavors on their dessert menus to attract new and returning customers.
- **Bakeries:** Bakeries can incorporate the trend of autumn-inspired desserts, like apple-flavored cookies, into their product offerings to attract customers looking for seasonal treats.
- **Ice Cream Shops:** Ice cream shops can leverage the popularity of cookie skillets by partnering with bakeries to offer warm cookies as a base for their ice cream sundaes and milkshakes.

## Related on Trend Hunter

- [Candy Bar Skillet Cookies](https://www.trendhunter.com/trends/snickers-pizookie.md)
- [Indulgent Cinnamon Roll Desserts](https://www.trendhunter.com/trends/cinnamon-roll-pizookie.md)
- [Rainbow Sprinkle Skillet Cookies](https://www.trendhunter.com/trends/confetti-pizookie.md)
- [Festive Skillet Cookies](https://www.trendhunter.com/trends/bjs-restaurants-skillet-cookie.md)
- [Banana Split Skillet Cookies](https://www.trendhunter.com/trends/double-chocolate-banana-split-pizookie.md)
- [Spooky Skillet Cookies](https://www.trendhunter.com/trends/spooky-pizookie.md)
- [Cake-Inspired Restaurant Cookies](https://www.trendhunter.com/trends/party-pizookie.md)
- [Hybrid Limited-Edition Desserts](https://www.trendhunter.com/trends/butterfinger-pizookie.md)
- [Nutty S’mores-Inspired Desserts](https://www.trendhunter.com/trends/peanut-butter-smores-pizookie.md)