# Tart Superfruit Smoothies Erewhon and Sofia Richie Grainge Concocted a Sweet Cherry Smoothie By Laura McQuarrie | Published 2024-03-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-cherry-smoothie References: [vegnews](https://vegnews.com/vegan-health-wellness/cow-colostrum-sofia-richie-erewhon-smoothie) & [instagram](https://www.instagram.com/p/C3ijXN8y-_v/?hl=en&img_index=1)  Upscale supermarket chain [Erewhon](https://www.trendhunter.com/trends/mamas-bang-bang-smoothie) and Sofia Richie Grainge teamed up to create the Sweet Cherry Smoothie, which pairs almond milk with organic cherry juice and dark-sweet cherries, plus avocado, coconut cream, pineapple, maple syrup, pitaya powder and colostrum. This tart, sweet and creamy Erewhon smoothie is layered with color and texture, plus bioavailable nutrients from [Cowboy Vanilla Colostrum](https://www.trendhunter.com/trends/cowboy-colostrum-bowl), touted by the brand as "an ancient superfood for modern times." Sofia Richie Grainge is currently expecting her first baby with husband Elliot Grainge and a portion of proceeds from Sofia's Sweet Cherry Smoothie will be donated to [Every Mother Counts](https://www.trendhunter.com/trends/sincerely-smoothie), an organization on a mission to make pregnancy and childbirth safe for women worldwide. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 8% | Activity: 15% | Freshness: 22% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Superfruit Smoothies:** Incorporating organic cherry juice and colostrum into smoothie recipes presents an opportunity for nutritional innovation and functional ingredients usage. - **Health-conscious Collaborations:** Partnerships between brands and influencers in creating natural, nutrient-rich smoothies can lead to unique product offerings and charitable initiatives. - **Bioavailable Nutrients:** Utilizing bioavailable nutrients like Cowboy Vanilla Colostrum in smoothie formulations can cater to the demand for functional foods with health benefits. ### Sectors Adopting This - **Grocery:** The grocery industry can leverage the trend of superfruit smoothies to introduce innovative, health-focused drink options to consumers. - **Health and Wellness:** In the health and wellness sector, collaborations for creating nutrient-rich smoothies can drive product differentiation and promote charitable causes. - **Nutraceuticals:** Nutraceutical companies can explore the potential of incorporating bioavailable nutrients like colostrum into smoothie formulations for enhanced health benefits. ## Related on Trend Hunter - [Singer-Approved Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie.md) - [Singer-Starring Smoothie Launches](https://www.trendhunter.com/trends/sincerely-smoothie-1.md) - [Blueberry Cobbler Smoothies](https://www.trendhunter.com/trends/blueberry-cobbler-scandi-summer.md) - [Tropical Celebrity Smoothies](https://www.trendhunter.com/trends/mamas-bang-bang-smoothie.md) - [Nutritious Socially Supportive Smoothies](https://www.trendhunter.com/trends/deeper-wellness-smoothie.md) - [Celebrity-Branded Smoothies](https://www.trendhunter.com/trends/the-westside-whimsy.md) - [Tropical Skin-Nourishing Smoothies](https://www.trendhunter.com/trends/cooka-colada.md) - [TV Personality-Themed Smoothies](https://www.trendhunter.com/trends/kluminator-smoothie.md) - [Beauty-Supporting Smoothies](https://www.trendhunter.com/trends/island-glow.md)