# Angular Candy Wrappers This Packaging for Sweet Botanicals' Candy Uses Vibrant Colors By Ady Floyd | Published 2015-08-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-botanicals References: [packageinspiration](http://www.packageinspiration.com/sweet-botanicals.html/) & [annaahnborg](http://www.annaahnborg.com/) Sweden-based designer Anna Ahnborg created the artistically patterned packaging for [Sweet Botanicals](https://www.trendhunter.com/trends/sweet-cheeks-1)' candy. The entire package consists of a traditional [candy box](https://www.trendhunter.com/trends/sweetish-candies) filled with individually wrapped candies. The artist used a unique triangular pattern across the entire box using a black and white color scheme. On the lid of the box features a white triangle with six different colored triangles to represent each flavor contained inside. The candies within the box are each sealed in a triangular patterned wrapper, which vary in color based on the flavor. The candies also have a white rectangle on them so the consumer can read the flavor as well. This visually pleasing project is a conceptual idea for Sweet Botanicals candy. The name of the brand induces thought of flowers, which is portrayed through the use of bright floral colors within this [packaging design](https://www.trendhunter.com/trends/cooper-street-snacks). ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 27% | Activity: 2% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Artistic Packaging:** Disruptive innovation opportunity: Develop unique and visually appealing packaging designs that enhance the consumer experience. - **Patterned Wrappers:** Disruptive innovation opportunity: Introduce creative and patterned wrappers for individual food items to make them visually distinctive and memorable. - **Floral-inspired Designs:** Disruptive innovation opportunity: Explore botanical themes and incorporate vibrant floral colors into product packaging to create a unique and attractive brand identity. ### Industries Being Reshaped - **Food and Beverage Packaging:** Disruptive innovation opportunity: Innovate in the field of food and beverage packaging by experimenting with unconventional and eye-catching designs to attract consumers. - **Confectionery:** Disruptive innovation opportunity: Redesign the packaging of confectionery products to incorporate artistic patterns and colors, creating a distinctive brand image. - **Graphic Design:** Disruptive innovation opportunity: Combine graphic design with packaging to create visually stunning and unique designs that captivate consumers' attention. ## Related on Trend Hunter - [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md) - [Scandinavian Candy Fragrances](https://www.trendhunter.com/trends/swede-tooth.md) - [Stylish Artistic Christmas Chocolates](https://www.trendhunter.com/trends/after-eight-the-design-edition-by-walala.md) - [Twist Wrap Packaging](https://www.trendhunter.com/trends/candy-bar-packaging.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Emoji-Covered Candy Packaging](https://www.trendhunter.com/trends/family-focused-pack-design.md) - [DIY Chocolate Wrappers](https://www.trendhunter.com/trends/diy-chocolate-wrapper.md) - [Vegan Confectionery Store Concepts](https://www.trendhunter.com/trends/vegan-confectionery-store.md) - [Crystal Seaweed Candies](https://www.trendhunter.com/trends/misaky-tokyo.md)