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# Candy-Covered Streets
China's Sweet as One Installation is Made of 13 Tons of Wrapped Candy

By Laura McQuarrie | Published 2015-01-29 | World
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-as-one
References: [gizmodiva](http://gizmodiva.com/other_stuff/candy-street.php) & [api.viglink](http://api.viglink.com/api/click?format=go&jsonp=vglnk_14224802613576&key=b322404d6c0ffc6527bf1070694fb485&libId=13d0d2e9-5add-4bd7-9e13-3c22adf96ff0&loc=http://gizmodiva.com/other_stuff/candy-street.php&v=1&out=http://ca.complex.com/style/2015/01/two-artists-make-a-literal-candyland-on-the-streets-of-china&ref=http://feedly.com/i/subscription/feed/http://gizmodiva.com/feed/&title=China)

In celebration of the first anniversary of Chengdu IFS, artists Craig & Karl came together to create the Sweet as One installation in China. The art piece involved creating a carpet in the city in front of the flagship store with thousands of [colorful candies](https://www.trendhunter.com/trends/itsugar-chewsyourmix). As well as being a colorful mosaic of candy, the artists arranged shapes like patterns and [panda faces](https://www.trendhunter.com/trends/panda-station) within the art piece.

After this amazing concept was dreamed up by Craig & Karl, in order to come to life, the installation took over 2,000 volunteers to assemble over the course of five days. After the [public installation](https://www.trendhunter.com/trends/flower-market-20) has been appreciated, the wrapped candies will be donated to underprivileged children alongside lunches provided through Chengdu IFS.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 46% | Activity: 34% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Regional](https://www.trendhunter.com/regional)

## Key Themes

### What Makes This Trend Stand Out

- **Artistic Installations:** Creating large-scale art installations with unconventional materials like candy presents disruptive innovation opportunities for experiential marketing and public art.
- **Collaborative Projects:** Engaging volunteers and communities in the creation process of large-scale installations can lead to innovative ways of bringing people together and fostering a sense of unity.
- **Sustainable Art:** Repurposing materials, like donated candies, in art installations not only reduces waste but also provides opportunities for socially responsible and environmentally friendly projects.

### Sectors Adopting This

- **Experiential Marketing:** Creating immersive installations with unique materials can enhance brand experiences and engage audiences in memorable ways, opening up new possibilities for experiential marketing.
- **Community Engagement:** Involving volunteers and local communities in installation projects can foster community spirit, drive social impact initiatives, and strengthen brand-community relationships.
- **Sustainable Development:** Repurposing materials in art projects aligns with sustainable development goals, offering opportunities for businesses to participate in social and environmental initiatives.

## Related on Trend Hunter

- [Architectural Sugar Sculptures](https://www.trendhunter.com/trends/a-story-of-salt-and-sugar.md)
- [Street Art-Style Gummy Packaging](https://www.trendhunter.com/trends/jolly-rancher-gummies.md)
- [Larger-Than-Life Candy Campaigns](https://www.trendhunter.com/trends/15foot-inflatable.md)
- [Hollywood-Themed Candy Collections](https://www.trendhunter.com/trends/sugafina-x-hollywood-collection.md)
- [Screen-Printed Chocolate Tiled Rooms](https://www.trendhunter.com/trends/chocolate-room-1.md)
- [Vibrant City Installations](https://www.trendhunter.com/trends/craig-karl2.md)
- [Colorful Candy Getaways](https://www.trendhunter.com/trends/hichew-fantasy-house.md)
- [Candy-Like Colorful Glass Sculptures](https://www.trendhunter.com/trends/gele-series.md)
- [Statement Street Art](https://www.trendhunter.com/trends/surreal-street-art-1.md)
