# Pillow-Sized Snack Packs Proper Snacks and Netflix Launched a Special Sweet and Salty Popcorn By Laura McQuarrie | Published 2024-10-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-and-salty-popcorn References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/55266/proper-snacks-launches-grocery-first-pillow-sized-pack-with-netflix/) & [instagram](https://www.instagram.com/p/DA8CvsNIbh9/)  Hot on the heels of launching a limited-edition popcorn flavor called [Netflix](https://www.trendhunter.com/trends/proper-x-netflix-chilli-caramel-popcorn) and Chilli Caramel, Proper Snacks and Netflix debuted a first-of-its-kind pillow-sized [Sweet and Salty Popcorn](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn) variety for at-home snacking. The shareable Proper x Netflix Sweet & Salty Pillow Pack was expressly created for cozy nights in and its generous size helps to reduce the hassle and distraction of needing to refill a snack bowl, ensuring more screen time. Each 230-gram popcorn bag contains ten servings and shares a high-fiber snack enhanced with natural flavoring. This vegan-friendly and gluten-free popcorn snack is exclusively available at [Tesco](https://www.trendhunter.com/trends/honey-roast-peanuts) and sports an artist-created design that references the look of the original Propercorn Sweet & Salty packs. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 72% | Activity: 83% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Pillow-sized Snack Packaging:** Unconventional and massive snack packaging caters to the growing trend of home-bound entertainment and extended viewing sessions. - **Collaborative Branding with Streaming Services:** Partnering with popular streaming services like Netflix boosts brand visibility and aligns products with the lifestyle of binge-watchers. - **Health-conscious Snack Innovations:** High-fiber, vegan-friendly, and gluten-free snacking options reflect the increasing consumer demand for healthier and more inclusive snack alternatives. ### Sectors Adopting This - **Food and Beverage:** Introducing new, large-format snack packs tapped into the consumer market for convenient and sharable home entertainment snacks. - **Entertainment:** Collaborations between snack brands and streaming services highlight innovative marketing strategies converging lifestyle and entertainment sectors. - **Health and Wellness:** Creating snacks that adhere to dietary preferences such as veganism and gluten-free lifestyles echoes the shift towards health-focused consumer products. ## Related on Trend Hunter - [Spicy Streaming Service Snacks](https://www.trendhunter.com/trends/proper-x-netflix-chilli-caramel-popcorn.md) - [Streaming Service Snack Ranges](https://www.trendhunter.com/trends/netflix-now-popping.md) - [Savory Prepackaged Popcorns](https://www.trendhunter.com/trends/new-proper-snacks-propercorn.md) - [Letterbox Popcorn Packs](https://www.trendhunter.com/trends/popcorn-kitchen-pack.md) - [Better-for-You Popcorn Snacks](https://www.trendhunter.com/trends/popchips-popcorn.md) - [Meal-Inspired Popcorn Snacks](https://www.trendhunter.com/trends/popcorn-line.md) - [Doll Movie-Themed Popcorns](https://www.trendhunter.com/trends/barbie-the-movie.md) - [Pig-Themed Popcorn Snacks](https://www.trendhunter.com/trends/peter-pigs.md) - [Nostalgic Ready-to-Eat Popcorn Snacks](https://www.trendhunter.com/trends/pop-secret-readytoeat-popcorn.md)