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# Food-Scented Nail Polish Colors
SinfulColors' Sweet and Salty Collection is Vibrant & Aromatic

By Laura McQuarrie | Published 2020-05-20 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-and-salty-collection
References: [allure](https://www.allure.com/story/sinfulcolors-sweet-and-salty-nail-polish)

The newly launched [Sweet](https://www.trendhunter.com/trends/crumb-couture-almond) and Salty Collection from drugstore beauty brand SinfulColors is full of [bold nail polish shades](https://www.trendhunter.com/trends/lights-lacquer-core-collection) that take color and scent inspiration from some of the most popular kinds of snacks. In the Sweet and Salty collection, there are a total of six nail polish colors that look and smell like different kinds of food. Foodies will love shades like Taco Tuesday, which is flecked with colorful confetti, [Pizza Party](https://www.trendhunter.com/trends/emergency-pizza-mani-kit), Cookies & Cream, Chocolate Cake and Cheese Puff, which sets itself apart with a bright orange shade and a crumbled texture to match.

The latest SinfulColors campaign is faced by spokesperson and singer Bebe Rexha, who poses with food to visually give people a taste of each unique nail polish scent.

Image Credit: SinfulColors

## Trend Insights (Trend Hunter)

- Score: 5.4/10
- Popularity: 79% | Activity: 73% | Freshness: 9%
- Audience gender: 30% men, 70% women
- Primary generations: Gen Z, Gen Alpha
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **Food-inspired Nail Polish:** The food-scented nail polish trend can be expanded to offer more diverse and creative scents that consumers will enjoy.
- **Multi-sensory Beauty:** The incorporation of scent into beauty products can lead to new innovations that engage multiple senses and enhance the consumer experience.
- **Celebrity Endorsements:** Partnering with high-profile celebrities like Bebe Rexha can help bring attention to unique products and generate buzz in the beauty industry.

### Industries Being Reshaped

- **Beauty:** The beauty industry can continue to innovate and create products that engage multiple senses, such as nail polish with unique scents and textures.
- **Food:** The food industry can collaborate with beauty brands to develop new scents and flavors inspired by popular snacks and desserts.
- **Fashion:** The fashion industry can incorporate new multi-sensory trends, such as food-inspired nail polish, into their runway looks and advertising campaigns.

## Related on Trend Hunter

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- [Springtime Chocolate Nail Polishes](https://www.trendhunter.com/trends/sally-hansen-x-hersheys.md)
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- [Pastry Chef-Approved Nail Polishes](https://www.trendhunter.com/trends/nail-edit-kits.md)
- [Mood-Driven Nail Polish Products](https://www.trendhunter.com/trends/lights-lacquer-core-collection.md)
- [Fast Food-Inspired Nail Kits](https://www.trendhunter.com/trends/nails-inc-x-mcdonalds.md)
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