# Beer-Paired Chocolate Bites KitKat's Sweet and Salty Chocolate Bites Match Well with Beer By Laura McQuarrie | Published 2020-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-and-salty-chocolate References: [soranews24](https://soranews24.com/2020/07/10/japan-is-getting-a-new-for-beer-kitkat-variety-and-beer-inspired-by-kitkats-to-drink-with-it/) & [prtimes.jp](https://prtimes.jp/main/html/rd/p/000000048.000027712.html) The pairing of sweet and salty chocolate and beer united thanks to [KitKat’s](https://www.trendhunter.com/trends/lotus-biscoff-kitkat-bites) new snackable bites. The KitKat [Snax](https://www.trendhunter.com/trends/chiquita-1) from [Nestle Japan](https://www.trendhunter.com/trends/kitkat-nescaf) are the first treats of their kind from the brand that are specifically designed to be enjoyed with a beer. To help chocolate and beer lovers whittle down their choices, Japanese craft brewery DD4D Brewing created a special style called Chocolate Almond Milk Stout Inspired by KitKat, which is said to have a sweet and nutty flavor that echoes the ingredients included in the bites. The for-beer chocolate bites are not formed in KitKat’s classic bar shape but chocolate-coated cubes that combine salted roasted almonds, and cheese-flavored dried soybeans to deliver both sweet and salty flavors. Image Credit: KitKat ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 45% | Activity: 60% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Sweet and Salty Flavor Pairing:** Food and beverage companies can innovate by creating treats and drinks that combine sweet and salty flavors like KitKat's beer-paired chocolate bites. - **Collaboration with Craft Breweries:** Confectionery brands and craft breweries can collaborate to create new products that resonate with consumers, like Nestle Japan's KitKat Snax and DD4D Brewing's Chocolate Almond Milk Stout. - **Alternative Snack Formats:** Brands can differentiate themselves by offering snackable bites in unique and unconventional shapes, like KitKat's chocolate-coated cubes in their Snax line. ### Where This Applies - **Confectionery:** Confectionery brands can leverage beer as a flavor pairing for their treats, enticing new consumers and opening up new marketing opportunities. - **Craft Beer:** Craft breweries can collaborate with food and beverage companies to create new beers that are inspired by popular treats, like DD4D Brewing's Chocolate Almond Milk Stout. - **Snack Food:** Snack food manufacturers can innovate by offering unique and unconventional snack formats, like KitKat's chocolate-coated cubes in their Snax line, to appeal to consumers looking for something different. ## Related on Trend Hunter - [Coffee-Flavored Candy Bars](https://www.trendhunter.com/trends/kitkat-nescaf.md) - [Collaboration Biscuit Spread Products](https://www.trendhunter.com/trends/lotus-biscoff-kitkat-bites.md) - [Chocolate Beer Pairings](https://www.trendhunter.com/trends/chocosol.md) - [Ketchup-Flavored Chocolate Bars](https://www.trendhunter.com/trends/the-kitkatchup.md) - [Multi-Flavored Chocolate Bars](https://www.trendhunter.com/trends/kit-kat-duo.md) - [Ketchup Chocolate Bars](https://www.trendhunter.com/trends/kitkatchup.md) - [Textural Chocolatey Candy Bars](https://www.trendhunter.com/trends/kitkat-chunky-crunchy-double-chocolate.md) - [Nacho-Flavored Chocolate Bites](https://www.trendhunter.com/trends/cheesy-chocolate-bites.md) - [Anniversary-Honoring Chocolate Products](https://www.trendhunter.com/trends/kitkat-bars.md)