# Irish Ale Ice Cream The Denver Beer Festival Had Booze-Flavored Sweet Action Desserts By Amelia Roblin | Published 2010-09-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-action References: [slashfood](http://www.slashfood.com/2010/09/23/denver-beer-ice-cream-fest/) & [sweetactionicecream](http://sweetactionicecream.com/info.html) The two greatest treats on a hot day are cold booze and a fudge ripple cone, so when [Sweet Action](https://www.trendhunter.com/trends/frozen-root-beer-with-sweet-cream) Ice Cream featured beer-flavored creamy treats at a Denver festival, it got quite a bit of attention. Sweet Action formulated six new scoopable concoctions out of Colorado beers. With flavors like '[Cherry Kriek](https://www.trendhunter.com/trends/belle-cherry),' '[Maple Pale Ale](https://www.trendhunter.com/trends/smoked-duck-legs),' 'Smoked Porter Smores' and 'Double Chocolate Stout,' visitors at the Great American Beer Festival were treated to another delicious form of the refreshing beverage. Photo Credits: [Sweet Action Ice Cream](http://www.facebook.com/sweetactionicecream) ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 14% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Booze-flavored Desserts:** Creating desserts with flavors inspired by alcoholic beverages provides a unique and indulgent experience. - **Craft Beer-inspired Ice Cream:** Combining the popularity of craft beer and ice cream creates a novel product that appeals to beer enthusiasts and dessert lovers alike. - **Flavor Innovation in Frozen Treats:** Experimenting with unconventional flavors in frozen treats introduces new taste experiences and expands consumer options. ### Where This Applies - **Craft Beer:** Craft breweries can partner with ice cream shops to develop beer-flavored ice cream, diversifying their product offerings and attracting new customers. - **Gourmet Ice Cream:** Gourmet ice cream makers can incorporate alcohol-inspired flavors to cater to adults seeking unique and sophisticated dessert options. - **Food Innovation:** The combination of alcoholic flavors in ice cream showcases the potential for innovation in the food industry by merging seemingly unrelated products to create novel experiences. ## Related on Trend Hunter - [Boozy Ice Creameries](https://www.trendhunter.com/trends/ice-creamery.md) - [Stout-Flavored Ice Creams](https://www.trendhunter.com/trends/lovely-day-for-a-guinness-ice-cream.md) - [Beer-Infused Ice Cream Bars](https://www.trendhunter.com/trends/miller-high-life-ice-cream-dive-bars.md) - [Ice Cream-Inspired Stout Beers](https://www.trendhunter.com/trends/brewdog-x-mackies-of-scotland.md) - [Spiked Alcoholic Ice Creams](https://www.trendhunter.com/trends/spiked-root-beer-float-ice-cream.md) - [Boozy Sustainable Ice Creams](https://www.trendhunter.com/trends/ben-jerrys-dublin-mudslide.md) - [Co-Branded Candy-Flavored Ales](https://www.trendhunter.com/trends/caramel-creams-ale.md) - [Boozy Tropical Ice Creams](https://www.trendhunter.com/trends/tipsy-scoop-100-coconuts.md) - [Martini-Flavored Ice Creams](https://www.trendhunter.com/trends/martini-flavored-ice-cream.md)