# Retro Toy Car-Themed Footwear PUMA and Hot Wheels Recall the 'Sweet 16 Line' from 1968 By Amy Duong | Published 2018-12-05 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/sweet-16-line References: [highsnobiety](https://www.highsnobiety.com/p/puma-rs-x-toys-hot-wheels-16-release-date-price/) & [eu.puma](https://eu.puma.com/de/de/search?q=rs) [Mattel's](https://www.trendhunter.com/trends/7eleven-x-hot-wheels-collection) [Hot Wheels](https://www.trendhunter.com/trends/hot-wheels-and-maje) prepares to celebrate its 50th anniversary and works alongside [PUMA](https://www.trendhunter.com/trends/fast-furious-x-puma) on a series of footwear to mark the milestone -- the latest drop centers around the 'Sweet 16 Line' from 1968. The retro inspiration translates through the colorway of electric blue with orange accents. The structural design is taken from PUMA's RS-X series and it boasts a construction of multiple materials throughout the uppers, including mesh and leather. The shape is bulky with a thick midsole informed by PUMA's signature 'Running System.' There are branding accents seen in the form of the familiar flamed Hot Wheels logo on the outsoles and on the heel. The nostalgic sneakers are now available for purchase online at PUMA. ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 50% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Retro Toy Car-themed Footwear:** Opportunity to tap into nostalgia and collaborate on retro-themed products. - **Celebrating Milestones with Collaborations:** Opportunity to create limited edition products to commemorate anniversaries and milestones. - **Incorporating Branding Accents Into Footwear:** Opportunity to integrate recognizable logos and branding elements into footwear designs. ### Who This Affects Most - **Fashion and Apparel:** Collaborations between fashion brands and toy companies to create unique and nostalgic products. - **Toy and Collectibles:** Opportunity for toy companies to partner with fashion brands to create limited edition products. - **Footwear and Sneaker:** Incorporating branding elements from nostalgic franchises into sneaker designs. ## Related on Trend Hunter - [Cinematic Sneaker Packs](https://www.trendhunter.com/trends/fast-furious-x-puma.md) - [Film-Inspired Shoe Series](https://www.trendhunter.com/trends/speedcat-og.md) - [Toy Car-Inspired Fashion Capsules](https://www.trendhunter.com/trends/hot-wheels-and-maje.md) - [Toy-Inspired Sportscar Apparel](https://www.trendhunter.com/trends/wrangler-x-hot-wheels.md) - [Motorsport Heritage Mid-Top Sneakers](https://www.trendhunter.com/trends/speedcat-mid-clyde-royal.md) - [Sportscar-Inspired Basketball Shoes](https://www.trendhunter.com/trends/puma-and-porsche.md) - [Cheesy Snack-Inspired Footwear](https://www.trendhunter.com/trends/scoot-zero.md) - [Motorport Style Capsules](https://www.trendhunter.com/trends/20-years-of-red.md) - [Striking Motorsport-Inspired Collections](https://www.trendhunter.com/trends/las-vegas-grand-prix.md)