# Gut-Supporting Plant-Based Yogurts Swees Vegan Yogurt is Made with Organic Soybeans By Michael Hemsworth | Published 2026-07-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swees-vegan-yogurt References: [vegconomist](https://vegconomist.com/products-launches/swees-moves-chilled-dairy-alternatives-with-soy-yogurt-range/) & [swees.co](https://swees.co/)  The [Swees](https://www.trendhunter.com/trends/cleanbean-products) Vegan Yogurt range is a series of dairy-free yogurt products that leverage the power of [plant-based ingredients](https://www.trendhunter.com/trends/viamia-products) to deliver a familiar taste and texture with additional benefits. The product range is achieved using organic soybeans grown in Chiang Mai, Thailand that have been blended with [coconut milk](https://www.trendhunter.com/trends/gut-friendly-coconut-yogurt) to achieve a creamy texture and enhanced with live cultures. The yogurt range includes Original, Greek Original and Strawberry of which the first two have no added sugar to accommodate consumer interest in products with a reduced added sugar content. The Swees Vegan Yogurt range is arriving now at retailers in Thailand and seeks to a continued embrace of plant-based ways to enjoy classic food items that prioritize enhanced nutritional benefits. Image Credit: Swees ## Trend Insights (Trend Hunter) - Score: 7.0/10 - Popularity: 59% | Activity: 67% | Freshness: 85% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Gut-friendly Vegan Dairy:** Live cultures paired with plant-based bases create space for functional dairy alternatives that combine familiar formats with digestive wellness benefits. - **Low-sugar Plant-based Foods:** Reduced added sugar formulations reflect a growing opportunity for brands to align vegan products with broader nutrition-conscious purchasing habits. - **Local Soy Innovation:** Organic soybeans sourced from regional farms offer differentiation through traceable ingredients, localized supply chains, and premium plant-based positioning. ### Who This Affects Most - **Plant-based Food:** Creamy vegan yogurts made with soy and coconut milk illustrate how alternative protein categories can expand through taste, texture, and wellness-led value propositions. - **Functional Foods:** Products enhanced with live cultures position everyday snacks as nutrition-forward options within the expanding digestive health market. - **Retail Grocery:** Shelf-ready dairy-free yogurt ranges give retailers new ways to serve flexitarian, vegan, and health-focused shoppers seeking convenient better-for-you alternatives. ## Related on Trend Hunter - [Dairy-Like Plant-Based Protein Products](https://www.trendhunter.com/trends/silk-protein-products.md) - [Dairy-Like Oat Yogurt Ranges](https://www.trendhunter.com/trends/fazer-aito-smooth.md) - [Rice-Infused Yogurt Drinks](https://www.trendhunter.com/trends/yogost.md) - [High-Protein Probiotic Yogurts](https://www.trendhunter.com/trends/sourmilk.md) - [Vegan-Friendly Kids Yogurt Products](https://www.trendhunter.com/trends/alpro-kids.md) - [Dairy-Free Greek-Style Yogurts](https://www.trendhunter.com/trends/forager-project-greek-style-yogurt.md) - [Dairy-Free Greek Yogurts](https://www.trendhunter.com/trends/tezza.md) - [Nutrition-Driven Yogurt Products](https://www.trendhunter.com/trends/odysea-greek-yogurt.md) - [Oat-Blended Yogurt Pots](https://www.trendhunter.com/trends/yeo-valley-organic-little-yeos.md)