# Alternative Sugar-Like Sweeteners Sweegen Sweetensify™ Flavors Offer a Tasty Experience By Michael Hemsworth | Published 2023-04-20 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/sweegen-sweetensify-flavors References: [preparedfoods](https://www.preparedfoods.com/articles/128108-sweegen-protein-sweetening) & [sweegen](http://www.sweegen.com/)  The [Sweegen](https://www.trendhunter.com/trends/sweegen) Sweetensify™ Flavors are the latest addition to the brand's [sweet protein technology](https://www.trendhunter.com/trends/oobli-and-ingredion) product that's formulated with a sugar-like experience in mind without the associated calories. The product is reported to help modulate and improve sweet flavors to achieve a sugar-like experience that is perfect for increasing the health-focused nature of a wide range of food products. The products include brazzein and thaumatin II, which work in different ways with taste receptors to achieve the right balance of flavor and sweetness. Vice President of [Global Innovation](https://www.trendhunter.com/trends/optimizer-stevia-810) Casey McCormick commented on Sweegen Sweetensify™ Flavors saying, "The flavor expression enabled by Sweetensify Flavors optimizes the sensory experience and enables a more sugar-like taste. It is substantially better than any previous technology. We target taste receptors on a biochemistry level that others simply cannot.” ## Trend Insights (Trend Hunter) - Score: 0.7/10 - Popularity: 4% | Activity: 2% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Sugar-like Protein Sweeteners:** The trend of developing protein-based sweeteners that mimic the taste of sugar without the calories presents an opportunity to disrupt the sugar and artificial sweetener industries. - **Health-focused Flavor Modulation:** The trend of enhancing the flavor of health-focused food products with the use of alternative sweeteners presents an opportunity for food and beverage industries to innovate towards new, healthier offerings. - **Biochemistry-based Taste Optimization:** The trend of using biochemistry to target taste receptors presents an opportunity to disrupt the traditional flavoring and sweetener industries by providing a more effective and natural way to enhance taste. ### Industries Being Reshaped - **Sugar Industry:** The development of alternative protein sweeteners that offer a sugar-like experience presents a disruptive innovation opportunity for the sugar industry to diversify its offerings and cater to health-conscious consumers. - **Artificial Sweetener Industry:** The trend of developing protein-based sweeteners that mimic the taste of sugar without the associated health risks presents an opportunity for artificial sweetener industries to innovate towards healthier and more natural alternatives. - **Food and Beverage Industry:** The usage of alternative sweeteners and flavor enhancers presents a disruptive innovation opportunity for the food and beverage industry to meet the demands of health-conscious consumers while enhancing the sensory experience of their products. ## Related on Trend Hunter - [Brazzein-Based Sugar Substitutes](https://www.trendhunter.com/trends/sweegen.md) - [Optimized Alternative Sweeteners](https://www.trendhunter.com/trends/tastesense-advanced.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [Category-Specific Sweeteners](https://www.trendhunter.com/trends/purecircle-clean-taste-solutions.md) - [Sweet Protein-Infused Beverages](https://www.trendhunter.com/trends/joywell-foods.md) - [Bitterness-Free Sweetener Products](https://www.trendhunter.com/trends/steviasweet-rm95.md) - [Protein-Based Sweeteners](https://www.trendhunter.com/trends/novelsweets.md) - [Ultra-Potent Sugar Substitutes](https://www.trendhunter.com/trends/soulsweet.md)