# Restoring Retro Music Culture 'The Swedish Model' Indie Label and Activist Organization By Danielle Levy | Published 2009-02-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/swedish-record-labels-and-music References: [theswedishmodel.org](http://www.theswedishmodel.org/) The Swedish Model is an organization of 7 Swedish independent record labels with a common agenda: To restore focus on the music, to invest in the future of music, and to promote a creative and positive music culture. Not only does The Swedish Model put out amazing Swedish music, but they also hold seminars and lectures online discussing the future of the music business. The labels include: Adrian Recordings (indie to electro) Flora & Fauna (various genres since 1999) Hybris (pop) I Made This (all genres) Nomethod Records (indie, pop, electro and post-rock) Songs I Wish I Had Written (pop) A TenderVersion Recording (instrumental, alternative and post-rock) You can buy individual songs or entire albums through the site. ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 1% | Activity: 33% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Restoration of Music Focus:** Opportunity for disruptive innovation in creating platforms that prioritize the music itself and invest in its future. - **Online Music Seminars:** Opportunity for disruptive innovation in the virtual education space to offer seminars and lectures on the future of the music business. - **Indie Label Collaborations:** Opportunity for disruptive innovation in fostering collaborations among independent record labels to promote a creative and positive music culture. ### Sectors Adopting This - **Music Streaming Platforms:** Opportunity for disruptive innovation in developing streaming platforms that prioritize music focus and invest in the future of music. - **Virtual Education Platforms:** Opportunity for disruptive innovation in creating platforms specifically tailored for online music seminars and discussions. - **Independent Record Labels:** Opportunity for disruptive innovation in collaborating and forming alliances to promote a creative and positive music culture. ## Related on Trend Hunter - [Collaboration Music Gear Products](https://www.trendhunter.com/trends/swedish-house-mafia-x-ikea-collection.md) - [DJ Group-Collab Tonal Homeware](https://www.trendhunter.com/trends/frakta.md) - [Music-Themed Fashion Apps](https://www.trendhunter.com/trends/upstream.md) - [Independent Artist Discovery Tools](https://www.trendhunter.com/trends/community-for-music-lovers.md) - [Hyper-Realistic Digital Exhibitions](https://www.trendhunter.com/trends/hyperrealistic-digital-exhibitions.md) - [Swedish-Inspired Candy Boxes](https://www.trendhunter.com/trends/swedish-tasting.md) - [Music-Inspired Fashion Ventures](https://www.trendhunter.com/trends/fashion-streaming-service.md) - [Sustainable Indie Album Releases](https://www.trendhunter.com/trends/moon-music.md) - [Dynamic Miniature Music Stages](https://www.trendhunter.com/trends/future-fan-stage.md)