# Overly Stimulating Ads Swedish McDonalds Coffee Ads By Bianca | Published 2008-05-21 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swedish-mcdonalds-coffee-ads References: [adrants](http://www.adrants.com/2008/05/sweden-unleashes-even-more-weird.php) Featuring cheesy family shots and corny music just won't make the cut for Swedish [McDonald's](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads) commercials. In a way, it only makes sense to develop something as outrageous as this. Since [McDonalds](https://www.trendhunter.com/trends/mcdonalds-1) has pervaded every urban city on this planet (hasn't it?), people don't notice it anymore. It's like anything that's always around: you become accustomed to it and don't even see it. At least I'm assuming that's why McDonalds is using the uninhibited, look-at-me approach. Take a look at the videos and judge for yourself. I honestly really dislike the entire three-part series. It's just too much sensory stimulation, but perhaps that's the only way to get through to most of the world today... [Find more videos like this on *AdGabber*](http://www.adgabber.com/video/video) [Find more videos like this on *AdGabber*](http://www.adgabber.com/video/video) ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 30% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Attention-grabbing Ads:** Opportunity to disrupt the traditional commercial industry by pushing creative boundaries and stimulating audiences in new ways. - **Sensory Overload Marketing:** Leveraging sensory stimulation to create memorable and impactful advertising experiences that stand out from the crowd. - **Unconventional Marketing Techniques:** Identifying opportunities to break free from traditional advertising methods and create innovative, disruptive campaigns that generate buzz. ### Who This Affects Most - **Advertising:** Innovative and disruptive ad campaigns can revolutionize the advertising industry and help brands stand out in a saturated market. - **Fast Food:** Leveraging sensory overload marketing and unconventional techniques can help fast food brands disrupt the industry and gain attention in new ways. - **Coffee:** Attention-grabbing ads can help coffee brands break through the crowded market and establish themselves in the minds of consumers. ## Related on Trend Hunter - [Time Travel Fast Food Ads](https://www.trendhunter.com/trends/inflationary-mcdonalds-ads.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Night QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-night-posters.md) - [Architecture-Inspired QSR Ads](https://www.trendhunter.com/trends/new-mcdonalds-campaign.md) - [Playful QSR Campaigns](https://www.trendhunter.com/trends/mcdonalds-campaign-1.md) - [Scented Fast Food Billboards](https://www.trendhunter.com/trends/scented-billboard.md) - [Unusual Fast Food Ads](https://www.trendhunter.com/trends/believe-campaign.md) - [Food Truck Billboards](https://www.trendhunter.com/trends/food-truck-billboard.md) - [Nostalgic Fast Food Campaigns](https://www.trendhunter.com/trends/cheeky-maccas.md)