# Heavy House Vodka Videos The Swedish House Mafia 'Greyhound' Music Clip Features Absolut By Senduran Bhakthakumaran | Published 2012-04-06 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swedish-house-mafia-greyhound References: [creativecriminals](http://creativecriminals.com/online/absolut-swedish-house-mafia/) & [elektrodaily](http://www.elektrodaily.com/news/2012/03/swedish-house-mafia-x-absolut-present-absolut-greyhound-plus-behind-the-scenes-footage/) The [Swedish House](https://www.trendhunter.com/trends/swedish-house-mafia-x-ikea-collection) Mafia 'Greyhound' track has been chosen to feature [Absolut](https://www.trendhunter.com/trends/absolut-tomorrowland) in its music video encompassing an entirely abstract, sci-fi winter sport. The video features a range of whimsically dressed individuals with retro colors and fancy headgear all pulling up in equally-awesome vehicles in the middle of what seems to be an icy arctic. Already the subliminal message of a chilled cup of vodka is being pressed upon Absolut's target audience. The individuals are from three different groups each having come to watch their robot-wolves race. Each robot-wolf is controlled by men in an alternate location who are using neon-colored hologram displays to control them. If you haven't caught on yet, it's okay... this video is just that abstract. A platter with a bottle of vodka and some grapefruit is shown at the end of the video showing the only drink that could cool such a heated futuristic game down would only come from Absolut. ## Trend Insights (Trend Hunter) - Score: 1.6/10 - Popularity: 8% | Activity: 31% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Abstract Music Videos:** The use of abstract visuals in music videos offers an opportunity for brands to integrate their products in a unique and captivating way. - **Retro-futurism Aesthetics:** The popularity of retro-futurism aesthetics in videos presents an opportunity for brands to tap into nostalgia while showcasing their modern offerings. - **Sci-fi Themed Campaigns:** Sci-fi themed campaigns provide brands with an opportunity to create immersive storytelling experiences that resonate with their target audience. ### Where This Applies - **Alcohol & Spirits:** The integration of Absolut vodka in the 'Greyhound' music video demonstrates the potential for alcohol brands to collaborate with artists to reach new audiences. - **Entertainment & Music:** The use of music videos as a platform for brand integration opens up opportunities for the entertainment and music industry to monetize content. - **Advertising & Marketing:** The creative and visually stunning approach of the 'Greyhound' music video highlights the potential for disruptive innovation in advertising and marketing campaigns. ## Related on Trend Hunter - [Music Festival Vodka Branding](https://www.trendhunter.com/trends/absolut-tomorrowland.md) - [Dance-Centric Vodka Martini Ads](https://www.trendhunter.com/trends/vive-le-martini.md) - [Flavorful Vodka Shooter Spirits](https://www.trendhunter.com/trends/absolut-vodka-collection.md) - [Music Festival-Inspired Alcohol Bottles](https://www.trendhunter.com/trends/tomorrowland-x-absolut.md) - [Premium Vodka Brand Cocktails](https://www.trendhunter.com/trends/absolut-cocktails.md) - [Hybrid Metaverse Festivals](https://www.trendhunter.com/trends/absolutland.md) - [Iconic Vodka Cocktails](https://www.trendhunter.com/trends/absolut-introduces.md) - [Fizzy Vodka Crossover Cans](https://www.trendhunter.com/trends/absolut-vodka-sprite.md) - [Natural Honey-Flavored Vodkas](https://www.trendhunter.com/trends/absolut-hunni.md)