# Candy-Colored Satchels The Label 'Swedish Hasbeens' Releases Fresh Purse Designs By Shelby Lee Walsh | Published 2010-06-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/swedish-hasbeens References: [blog.urbanoutfitters](http://blog.urbanoutfitters.com/blog/swedish_hasbeens_small_shoulder_bag) & [swedishhasbeens](http://www.swedishhasbeens.com/small-shoulder-bag-p-14.html) The label 'Swedish Hasbeens' is anything but old news. The brand has come out with a fresh take on the 70s with their [candy-colored satchel purses](https://www.trendhunter.com/trends/pouch-purse) that are positively glowing. The bags are simple, chic and come in virtually every color of the rainbow. Fashionistas who have trouble making up their mind won't have trouble sporting a [Swedish Hasbeens shoulder bag](https://www.trendhunter.com/trends/lavender-collection), but they may have a few qualms about which color to sport. **Implications** - Consumers are more willing to purchase items that make the user feel unique. To accomplish this, many fashion designers are utilizing [vibrant colors in their wares](https://www.trendhunter.com/trends/kate-spade-and-target) to make pieces stand out. Corporations in other industries may similarly utilize highly saturated colors in their products to entice consumers. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 19% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Vibrant Color Fashion:** Fashion designers are utilizing vibrant colors in their wares to make pieces stand out, creating a disruptive innovation opportunity for the fashion industry. - **Individuality:** Consumers are more willing to purchase items that make them feel unique, opening opportunities for disruptive innovation across various industries. - **Colorful Product Design:** Corporations in other industries can utilize highly saturated colors in their products to entice consumers, presenting a disruptive innovation opportunity. ### Who This Affects Most - **Fashion:** The fashion industry can explore vibrant color fashion to create disruptive innovation in their designs. - **Consumer Goods:** Consumer goods industries can incorporate vibrant colors in their product design to disrupt the market and attract consumers. - **Technology:** Technological companies can leverage vibrant colors in their product design to create disruptive innovation and appeal to consumers. ## Related on Trend Hunter - [Avant-Garde Handbag Designs](https://www.trendhunter.com/trends/hanifa.md) - [Pink-Themed Handbag Collections](https://www.trendhunter.com/trends/longchamps-le-pliage-xtra.md) - [Architecture-Inspired Handbag Capsules](https://www.trendhunter.com/trends/furla-debuts.md) - [Travel-Inspired Handbag Capsules](https://www.trendhunter.com/trends/patricia-nash-designs-bags.md) - [Comforting Vegan Handbag Capsules](https://www.trendhunter.com/trends/espe-1.md) - [Bold-Colored Watches](https://www.trendhunter.com/trends/colors-of-joy-collection.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Incredibly Vibrant Homeware Collections](https://www.trendhunter.com/trends/vibrant-homeware.md)