# Gummy Candy Cookies Nabisco is Releasing a Limited-Edition Swedish Fish Oreo Cookie By Hayley McGlone | Published 2016-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/swedish-fish-oreo References: [mashable](http://mashable.com/2016/08/10/new-oreo-flavor-swedish-fish/?utm_campaign=Mash-Prod-RSS-Feedburner-All-Partial&utm_cid=Mash-Prod-RSS-Feedburner-All-Partial&utm_source=feedly&utm_medium=webfeeds) & [thrillist](https://www.thrillist.com/news/nation/swedish-fish-is-oreos-newest-big-flavor) [Nabisco](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo) has crafted some incredibly unique flavors for its line of Oreo cookies, and the Swedish Fish Oreo certainly fits in with other unique flavors like Cinnamon Bun, Watermelon and Fruit Punch. The Swedish Fish Oreo cookie revamps the iconic snack and fills it with a Swedish Fish flavored creme. The limited edition Oreo cookie will likely gain attention for its unique flavor combination and is a must-try for anyone with a sweet tooth. Nabisco has yet to release an official description of the latest addition to the Oreo cookie product line, although it is currently available in limited quantities in grocery stores. The Swedish Fish Oreo limited edition cookie is currently only available in [Kroger](https://www.trendhunter.com/trends/creme-filled-cookies) grocery stores, although some are already being auctioned on [eBay](https://www.trendhunter.com/trends/ebay-sold-history). ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 82% | Activity: 92% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Limited-edition Flavor:** There is a rising trend of limited-edition flavor releases in the snack industry, offering opportunities for companies to experiment and attract new customers. - **Unconventional Flavor Pairings:** Consumers are increasingly interested in unique flavor combinations, creating opportunities for companies to experiment with unconventional pairings and attract adventurous eaters. - **Nostalgia-based Marketing:** The use of retro branding and nostalgic flavors is becoming more popular across industries, allowing companies to tap into consumer sentimentality and generate buzz around their products. ### Sectors Adopting This - **Snack:** The snack industry is constantly evolving with new products and flavors, presenting opportunities for companies to innovate and stay ahead of trends. - **Grocery:** The grocery industry is a key player in the distribution of food products, with a growing emphasis on providing unique and limited-edition items to attract consumers. - **E-commerce:** The rising popularity of online marketplaces provides opportunities for companies to reach a wider audience and sell limited-edition products that might not be available in traditional brick and mortar stores. ## Related on Trend Hunter - [Salty Artisan-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/chocolate-covered-pretzel-oreo.md) - [Holiday-Themed Sandwich Cookies](https://www.trendhunter.com/trends/oreo-snickerdoodle.md) - [Christmasy Sandwich Cookies](https://www.trendhunter.com/trends/oreo-festive-cookies.md) - [Ice Cream-Flavored Cookies](https://www.trendhunter.com/trends/oreo-neapolitan.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreoid-orchard-limited-edition-cookie-pack.md) - [Easter-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-creme-egg.md) - [Bakery-Inspired Sandwich Cookies](https://www.trendhunter.com/trends/oreo-cookie-products.md) - [Soda-Flavored Chocolate Cookies](https://www.trendhunter.com/trends/coca-cola-oreo-cookie.md) - [Candy-Scented Squish Toys](https://www.trendhunter.com/trends/squishi-products.md)